Last month, I started SEO work for a client. The client has a website in a pretty popular niche. As I worked on the site, it surprised me how powerful SEO is especially the activity of link building. Since the client is in a popular niche, I thought it would be hard to get them a front page ranking. See one of the maxims in SEO is popular niches are very competitive. And the more competitive a niche is, the harder it is to attain a top 10 ranking.
The client was only a couple spots from the front page but I still thought it would take at least 2-3 months to get a front page ranking. However, after just one month and a couple of links, they now have not one but two front page rankings for popular two word search terms. This surprised me because it didn’t take much effort. [Read more…]