If you want to make money from your blog, then you need to take steps to develop a successful blog that not only attracts readers but also advertisers. You need to be committed and you need to be willing to invest time and effort if you want to increase your earnings.
The vast majority of bloggers make very little money from their blogs, but there are some bloggers who have very different experiences. If you’re not making the kind of money that you want to make, you might be making one of the 10 common mistakes discussed below. Fix these problems, and your blog earnings should increase.
1. Your Blog is Too New
If your blog is less than a few months old, there is very little chance that you’ll make much money from blog advertising. Don’t make the mistake of setting your expectations too high.
2. Your Blog Doesn’t Get Enough Traffic
Whether your blog is new or it’s been online for years, if it doesn’t get much traffic, you won’t make much money from it. Until you consistently get about 1,000 page views per day, you probably won’t make much money.
3. Your Blog’s Topic is Hard to Monetize
Some blog topics are much easier to monetize than others. Think of it from an advertiser’s perspective. There are many brands that would love to get their products in front of the people who read popular parenting blogs, but if your blog is about a topic that doesn’t attract an audience that advertisers want to get in front of, you’ll have a hard time attracting any advertisers or making any money at all.
4. You’re Inconsistent
If you publish a blog post and then disappear, you’ll have a hard time making money from your blog. Blog posting frequency affects how often people visit your blog, how frequently advertisers’ ads are seen on your blog, and how many people click on those ads. With no visitors, you’ll make no money.
5. Your Content Stinks
If you can’t write, few people will want to read your blog. Without readers, your blog can’t make money. Either invest time and energy into learning how to improve your writing, hire an editor to revise your content after you write it, or hire someone to write content for you.
6. You’re Too Busy
Effectively monetizing your blog to maximize its income potential takes time out of every day. You need to test new opportunities, rotate and update ads, secure advertising contracts, review performance metrics, and more. If you don’t spend enough time on monetizing your blog, you won’t make a lot of money from it.
7. You’re Doing the Wrong Things
If your blog has too many ads and not enough useful content, not only will visitors be turned off but also, your blog could get flagged as spam by Google. That would mean your blog wouldn’t get search traffic anymore, and without search traffic, it is very difficult to make money through blog advertising.
8. You’re Not Moving Beyond Your Blog
To make money blogging, your blog needs traffic, which means you need to go outside of your blog to drive traffic to it. You need to leverage social media marketing and email marketing as well as search engine optimization to boost traffic so you can attract more advertisers and increase pay-per-click and pay-per-impression earnings.
9. You’re Confusing People
What is your blog’s topic and who is your target audience? If you’re not creating content that is relevant to them and meets their expectations, they’ll leave and never come back to your blog again. Stay focused on your content and your online activities. That means if you write a blog about children’s toys, don’t suddenly start publishing posts about a completely unrelated topic.
10. You’re Only in It for the Money
If your only reason for blogging is to make money, visitors will know it and they’ll punish you for it by not returning. If you’re blogging because you want to share your expertise or simply discuss a topic you’re passionate about, people will know it, and they’ll reward you by becoming loyal visitors who read your content and share it with their online connections, which leads to more traffic for your blog and increased blog advertising earnings for you.
It goes without saying that the blog owners want their blog to be successful and bring money. But they should understand that it is a long last process that requires time and effort.
In this case, bloggers’ tasks are to produce good content, elaborate marketing campaigns, find a target audience, and try not to disappear. All of these steps will help you increase traffic and earn money.
About the author: Hannah Butler works as a web developer and designer. Also, she likes sharing her experience in the form of articles. In this case, she has her own section on the WriteMyPaper4Me website. In the future, she plans to start her own blog in order to describe her working methods to others.