A new product represents a new opportunity for a growing company. Of course, how a company markets a new product is almost as important as the quality of the product itself. As such, it’s crucial for professional copywriters to understand how to write content about new products in order to generate interest –– and eventually –– leads and sales. With that in mind, today we’ll take a look at a few ways that writers can approach a blog about a new product or service. Check out our top three tips on the matter here:
Prepare for Your Audience
In many instances, companies develop new products as a means to connect with new customers. This means that the customers who may be interested in a new product may not necessarily be familiar with other products or services your business offers. So it’s a good idea for bloggers to do their homework regarding their potential, new target audience. For example, if an auto parts shop decides to offer a new type of high-quality tire, they may want to conduct some auto market research before they introduce it to their customer base. This way, they’ll be able to determine what factors consumers value most about their product. Note also that copywriters writing for new audiences may have to explain certain issues that repeat customers may already know about.
Identify a Problem
The best products solve problems. Though it can be tempting to focus on seemingly positive aspects of a new product –– its size, shape, functionality, etc. –– typically the best way to make an impression on a new consumer is to explain how your product solves a problem for them. Keep in mind also that many people search for products based entirely on the problem they’re having. So if your company has just developed a new exercise ball, writing a blog about “losing weight,” or “getting in shape,” will likely connect with your customers better than writing an entire article just regarding your new product alone.
Spread the Word
New products need exposure. If your customer base doesn’t hear about a new product, they can’t possibly buy it! Therefore, professionals should seek to amplify their message when they start writing content about a new product. This could include writing a series of articles that relate in some way to your new product. Or by writing a guest post about your new product for another site. Of course, you should make it a point to promote your new blogs on social media as well. It might seem like a small step, but it could make a big difference in the success of your new product.