Creating new blog content all the time can be pretty challenging. If you’ve been working on your blog for an extended period of time, you’ll almost certainly hit a wall at some point. When this happens, you’ll struggle to think of new and creative ways to keep your audience engaged.
This issue is all too common among bloggers. It’s very similar to the concept of “writer’s block,” wherein a writer simply can’t think of what they want to write or how they want to write it. After all, a blog topic doesn’t just appear out of thin air. You will need to take a lot of different factors into consideration before you hit that “publish” button.
So, do you want to learn how to come up with blog post ideas? If so, keep reading to see 3 ways to brainstorm new blog content!
Brainstorm New Blog Content With Your Readers
A lot of bloggers don’t want to ask their readers for advice, as it can make them seem less authoritative in their niche. For example, let’s say that you manage a blog about classic car restoration. If you’re running low on ideas, you may feel that your readers will trust your opinions on car restoration less if you go to them for advice.
While there may be some truth in this assumption, it shouldn’t be your primary concern. In fact, most readers are happy when content creators look to them for direction. It makes them feel involved in the content brainstorm process and lets them know that you care what they think. So if you’re worried about your credibility, reach out to a small handful of dedicated readers for advice rather than submitting your inquiry to an open forum (like a social media post).
Examine Competitor Blogs
While you should never steal ideas or alter existing content to make it seem like your own, you can draw ideas from your competitors. Competing blogs offer some useful insight concerning what readers want and, just as importantly, what they don’t want. Examining competitor blogs can also help jumpstart your content brainstorm.
For example, let’s say that you’re running a blog about SEO and you’re in need of a new blog topic. Rather than generating random article ideas, you can head to your top-3 competitors to see what they’re writing about. Then, you can use these one or more of these ideas to create something original and unique for your own blog.
Look At Your Own Past Blog Posts
Sometimes, coming up with new blog post ideas just requires a blast from the past. Looking at your own blog posts will remind you of the ground that you’ve already covered. This way, you might be able to find potential topics that you’ve never written about.
This process will also help you find gaps in your existing content. Maybe you wrote a blog post that you now find somewhat lacking. Rather than updating the blog post (which is also a good option), you could create a new blog post that expands on the ideas of the original post and goes more in-depth on the topic.
We hope you found this guide useful! Following the steps above should help you brainstorm new blog content in no time. That said, if you’re looking for even more content creation tips, check out more Blog Herald posts today!