If you want to implement an effective sales enablement strategy to improve your overall marketing and sales process, then this post is for you.
Sales enablement is made up of all the sales content, technology, and communication tools needed for a company’s sales processes.
It helps to empower salespeople to be highly efficient throughout the sales cycle. This will help them to focus more on providing the best service possible to each customer they interact.
Here, we’ll take a look at five helpful sales enablement blogs for empowering salespeople. Advice from these experts will broaden your knowledge and guide you towards achieving a successful sales enablement program.
That’s not all; they will also help you deliver the right content to the right people at the right time.
Sales Enablement Blogs For Empowering Salespeople
HubSpot is a very popular blog that spends so much time and effort perfecting and selling their software. They also work so hard to educate their partners and users on the best inbound marketing and sales tactics.
Their sales blog covers a wide range of topics that appeal to both sales reps and marketers. Because they started as a marketing platform, HubSpot knows the importance of sales and marketing coalition, which is a vital component of sales enablement.
HubSpot highlights the fundamentals of sales enablement programs. It is an excellent blog for both beginners and professional salespeople out there that genuinely want to acquire more knowledge about sales enablement.
Salesforce CRM is undoubtedly one of the most robust CRM tools in the industry today. Most sales professionals have used Salesforce at one point or another to keep track of their daily sales activities.
Because many Fortune 100 companies around the world use Salesforce, they understand the most critical factors of any sales team. For example, in this post, Salesforce highlights some of the reasons why you need a sales enablement program.
They write evergreen content that’s backed by solid research and real-world data, making their blog very rich in context for sales enablement programs.
The Content Marketing Institute (CMI) provides priceless tips for effective content marketing, which includes sales content.
The CMI blog is curated by a team that breathes content marketing every day. Additionally, CMI hosts one of the most significant events on the internet today (Content Marketing World event) on the topic of content marketing.
The blog has a truckload of knowledge on the topic of sales enablement. Whether you’re planning to start a new sales enablement program or enhance your existing program, the CMI blog has you covered.
4. Sales Hacker
Sales Hacker is a platform for thought leaders on the topics of sales and marketing. The blog focuses on building and shaping the future of sales via educational and actionable content and events.
They offer world-class thought-leadership, conferences, webinars, sales training online courses, and digital partnerships – this is evident on their homepage.
Sales Hacker understands the evolving role of sales enablement in businesses and wants to provide ongoing support and assistance for those people that wish to learn more about it.
Apart from their blog, their webinars and podcasts are platforms where they share their knowledge about the industry. They also get to talk to experts and pick their brains about sales.
You might have come across one of the best-selling sales books from Challenger before. Their blog utilizes the same knowledge that sets the grounds for the books that make the Challenger a trendy brand.
The blog focuses on sales tactics and strategies that describe the “challenger rep.” Sales enablement consists of using the articles within the entire sales process and delivering valuable resources for your prospects.
As a sales rep, one of the best ways to up your game is to use content to tell a story. This reason inspired Challenger to write a post about enlightening sales professionals on the importance of storytelling.
There are lots of other enjoyable and valuable blogs out there on the topic of sales enablement. This is all about providing your sales team with the necessary content, tools, and resources needed to help the buyer in the buying process and finally close the sale.
The content should be educative and highlights solutions that solve the buyer’s pain points. Being aware of the latest tips and tricks for implementing a successful sales enablement program will help keep you ahead of the game and crush the competition.