Have you ever asked yourself if your content sparks interest?
Your copywriting technique is key to keeping your blog engaging to your readers.
Having an audience that is interested and satisfied introduces your blog to a broader audience.
Copywriting is a lot more than using words and having a lot of them.
Do you know your customers well?
One of the biggest mistakes of blog owners is not developing a deep understanding of their customer’s needs.
Designing your content shouldn’t be based on your interests alone. It should be a standard to collate your research and create the patterns in your data and combine it with what we call a user persona.
Scott Chow of The Blog Starter believes that you don’t have to be an expert to build an authoritative website. What’s essential is you offer value to readers that help them succeed in their lives.
Creating an authoritative site is one of the biggest challenges that bloggers and site owners face.
Google has a sophisticated algorithm to identify sites that are of high value. These sites consistently rank above other competing websites as a result.
If you want to implement an effective sales enablement strategy to improve your overall marketing and sales process, then this post is for you.
Sales enablement is made up of all the sales content, technology, and communication tools needed for a company’s sales processes.
It helps to empower salespeople to be highly efficient throughout the sales cycle. This will help them to focus more on providing the best service possible to each customer they interact.
[Read more…]The truth is that even professional email marketers make mistakes from time to time. What’s important is that you learn from them so you can be more effective down the line.
In this post, you’ll learn some of the common mistakes marketers make when building their email lists.
[Read more…]There are two sides of the blogging coin.
On one side are successful bloggers who run multiple revenue-generating blogs at the comforts of their home.
On the other side are bloggers who failed.
However, if there’s one thing that separates the good bloggers from the rest, it’s having a routine.
If you’re one struggling with making ends meet with blogging, don’t give up just yet!
It’s possible you haven’t established a blogging routine that you can replicate day in and out without fail.
In this post, you will learn how to develop a routine that provides you a clear direction on your way to having a successful blogging career.
News flash: If you help your customers, you are also helping your business!
While customer success is far from a novel concept, it’s also the easiest to forget especially if you’re focused on generating profits instead of genuinely helping people.
By ensuring a good customer experience, you also afford your business the opportunity to grow.
Through customer success, you increase customer retention rates. Also, you get to back up marketing, sales, and other vital departments of your business.
To get a clearer picture of an effective customer success strategy, I’ll elaborate on the top reasons why you must implement one for your blog.
This way, you can reap the benefits of lending a helping hand to your customers.
[Read more…]A landing page is a vital element to have on your blog or website. Its job is to help you convert your readers to leads and, eventually, customers.
Setting up a landing page is the easy part. Getting this to have a high conversion rate…that’s a different story altogether.
The overwhelming amount of online content published every day, combined with the ever-changing ways how customers decide what to buy, has made getting the right traffic to visit your blog more challenging.
Add to that is the reality that only 1-3% of your site’s traffic will convert into leads and customers.
So, rather than hustling to get more content published and promoting them like there’s no tomorrow, what you should be focusing on is improving your landing page’s conversion rate.
[Read more…]It’s 2019 and quality content is still king, which is why blogging is still as valuable as ever today. More companies and large brands are turning to blogging to boost the marketing of their products and services. Many individuals, who started blogging as a side hustle, eventually built their own businesses from publishing content on the internet.
Having your own blog is beneficial besides it being a profitable venture you can embark on. Blogs serve as a creative outlet, perfect if you love writing and its craft. It is also a platform that you can use to talk about topics that you’re passionate about and let these reach a wider scope. You even have the potential to provide solutions and value in another person’s life.
The possibilities are endless when it comes to blogging! And if your interest is getting piqued, you may be asking yourself, “How do I start a blog?”
Blogging is more than just typing in words and sentences, and then publishing them online. There are actually processes behind the craft that can help you build a side hustle blog that is successful. Whether your goal is to earn money from blogging or spread the word about a topic or cause, you can create a system that can let you achieve that.
Think you have a good grasp of your conversion funnel? Well, you might want to think again.
According to a study by Econsultancy, only 22% of businesses in 2017 were satisfied with their conversion rates. Aside from low conversion rates, companies also cited low visitor engagement and high bounce rates as their major concerns.
Leads won’t automatically turn into sales by themselves. You need to have a compelling reason for your visitors to do business with you. Here’s a quick guide on how you can get in more sales for your business.
[Read more…]
