The world is becoming more interconnected as the world becomes increasingly mobile, global and diverse. 

A recent article in Forbes reported that China Now Boasts More Than 800 Million mobile global consumers.  Even in India, where the number of internet users has experienced rapid growth, users will very soon reach 627 million, primarily driven by growth in rural areas. 

Like China, the population of mobile users is exploding so much that by 2022, it is estimated that there will be 829 million smartphone users in India. 

This growth isn’t exclusive to China and India. Rural areas of Africa and Asia are Also increasingly online, reading about new trends, making business decisions and dreaming about their next purchase.

These statistics and trends should elicit both alarm and optimism among today’s bloggers who have grown comfortable with their mostly homogeneous audiences.

But what will these new segments, new cultures, and new opportunities want and need? 

Will they be loyal audiences to your blog or will they start their own blogs that are more in tune with their own cultural underpinnings and linguistic requirements? 

Will your blog be able to adapt to serve them or will it miss the opportunity that awaits to expand readership? 

Could these new users start their own blogs that easily target their unmet needs that you neglected to plan for?

These are all good question, and all are within the realm of possibilities.

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SEO has gone a long way since websites took shape. Gone were the days when they were all about keywords. Now, search engines became a lot more complex, yet better.

“How,” you ask?

With the help of structured data.

Structured data made it into the realms of SEO when Google, Yahoo!, Bing, and Yandex created a standardized list of attributes in 2011. This was called Schema.org, the precursor to the structured data we have now.

However, many still don’t know what structured data is.

Fortunately, we’re going to talk about that here as we’ll show you what it is, what it’s for, and how it can be used for SEO.

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Ghostwriting benefits you in many ways.

As a blogger, you are aware of the hardships of keeping up with an editorial calendar. There’s just so many variables you need to consider when producing a well-written blog post.

And that’s just one of the many things you do as a blogger.

Let’s face it – blogging is not a sustainable lifestyle if you do it alone.

Therefore, ensuring your blog stays active and profitable is one of the prime reasons why you need to hire ghostwriters.

Not only do they help you write articles. But they also give you time to work on more important tasks!

However, hiring the right one isn’t easy. You must consider many things to get the perfect one.

In this post, I will guide you through the process of looking, screening, hiring, and working with a trusted  ghostwriter for your blog who will make your life much easier:

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Have you ever wondered how celebrity bloggers can get thousands of views right after posting their new content?

It’s not a form of black magic, mind you. It’s a digital marketing strategy called email automation.

You see, apart from quality content, your email list is the most valuable resource you can have as a blogger. Why? Because it allows you to quickly reach out to your audience.

With a qualified email list, you can direct traffic to your website without having to worry about algorithm changes or social media platforms. Plus, you can monetize your email campaigns by keeping your audience engaged and up-to-date with your brand.

In fact, bloggers who use email campaigns as part of their content marketing strategy have the potential to earn a higher revenue than those who don’t.

According to this survey, bloggers with an email marketing strategy earn up to 447% more than those without one. And even though email marketing seems like it requires hard work, you can easily set it up with a few simple email automation strategies.

And here’s the truth:

You don’t have to spend a lot of time (or money!) creating awesome email content to send to your subscribers’ list.

Here are some email automation tactics to ensure that you never lose touch with your audience:

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If you don’t already know, Instagram is one of the biggest social media networks today. Not only does it have over 700 million active monthly users, but it also has 8 million business profiles.

From the figures above, one thing is clear:

Instagram embraces brands as integral parts of the platform.

If you have a blog, you can create an Instagram business profile for it. So instead of posting about your lunch or quotable quotes, you can use the platform to promote your latest posts!

However, blogs and brands still need to step up their Instagram game.

They need to lay out a marketing strategy that improves brand awareness and community engagement.

We’ve come up with the best strategies to effectively market your blog on Instagram.

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Surely, you already have signed up to different websites before.

(And just so you know, I’m not calling you Shirley!)

Have you downloaded Dropbox, PayPal, or Spotify? You might have even followed a YouTube subscriber after visiting their website.

If that’s the case, then that’s the result of a well-made call-to-action (CTA).

Think about this; you would be using a lot fewer apps or sites if it weren’t for CTAs. The same goes for blogs.

In fact, call-to-actions are vital for blog owners as these can boost conversions up to 42%!

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Email marketing is one of the most effective ways to increase website traffic and your blog’s conversion rate.

With an ROI of 3,800%, you have the potential to generate lots of traffic with every email you send.

However, there’s also a slim chance you won’t achieve blogging success through email marketing.

Why?

Because of a few seemingly simple, yet fatal mistakes you might be committing. Here’s seven of them:

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As a business owner, you are aware that company culture is one of the most vital aspects of a business. In fact, 45% of job seekers share the same belief, only behind benefits and compensation at 55%.

If you want to attract the right employees for your company, you need to build up your company culture!

There are many ways you can develop and harness your company culture online. In this post, however, you will learn how to establish your company culture using the content you publish on your blog.

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Digital marketing is easily the best way to promote your blog. If done successfully, you can attract more traffic that you can convert into sales! This post by D2 Branding encapsulates the benefits of running a fully-formed digital strategy for any business or blog.

There are lots of statistics and case studies that attest to the effectiveness of digital marketing. However, if there’s one glaring stat that you need to look at, it’s this: 72% of organizations that calculate ROI say their marketing strategy is effective.

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