It is a fact these days that more young people are into blogging and more are interested in starting their own blog for varied reasons. While some simply want to share their personal experiences as they take on life’s varied challenges, the others are bent on earning from their sites. Regardless of one’s reason to blog, though, one important aspect that should not be taken for granted is search engine optimization or SEO.
SEO makes a huge difference in driving traffic to your blog and being ignored by your target audience. It takes consistent effort to make it work moving forward and every new blogger should be mindful of this. Here are several beginner blogging tips to help you get started on your blogging journey.
Get Your Own Domain
One of the first things to do when you decide to start a blog is to choose a platform to use. The most popular these days are WordPress and Blogger and both are free to use. However, you need to get your own domain and hosting to achieve better SEO results.
Choose a domain name that’s relevant to your preferred niche and one that’s easy to recall. Remember that Google puts value on relevance of your domain name and blog posts the reason why you need to choose wisely.
Create Attention-Grabbing Titles
The title of your blog post matters a lot hence, it is a must to create titles that easily attract attention. Keep in mind that internet users often have the habit of scanning websites and blogs first before they decide to stay longer and browse through the content.
When creating a title, make sure that it describes your main subject matter and has an impact. It has to be short yet interesting. Ideally, a good title has to have at least 10 words but you can always shorten it if you want.
Use the Right Keywords
Another must-do step for SEO purposes is to use the right keywords for your blog post. Your keywords should be terms that people interested on the subject would use when searching on the internet. You can do your keyword research first before writing your blog post and find out what ranks high on the list. There are websites and online tools you can use for such purpose.
Being knowledgeable about the keywords your audience are most likely to use should help you create more useful content. In addition to getting traffic, your post also has a better chance of ranking high on the search engines.
Include Quality Links
Apart from the keywords, search engines also put weight on quality links in blog posts. These should be both outbound and inbound links.
Outbound links are links to authority sites that could provide more information on your specific topic while inbound links are those pointing to similar content within your blog.
Install a SEO Plugin
On the technical side, it’s ideal to install a plugin that can help with your blog’s SEO aspect. WordPress users can install the Yoast SEO plugin at no cost. This tool considered to be the most complete SEO solution will help optimize every blog post on your site. Basically, the plugin lets you add custom post title, meta description and meta keyword for every post, page and taxonomy.
Those using the Blogger platform, on the other hand, can use the All in One SEO Pack. This free tool will help you improve the rankings of your blog on search engines and drive traffic to your site. It is also another SEO plugin available on WordPress.
Take note of these steps and you’ll never go wrong in pursuing your blogging goals.