2019 is kicking into high gear and it’s time to consider what is likely to change in the digital marketing ecosystem this year and how the change will affect you.
With the rate at which the digital marketing domain is getting revamped with social media, PPC, and content marketing as the major players, it can be hard and confusing to keep up with all of the changes.
[Read more…]Last month, it was announced that Google had rolled out a significant Algorithm update, which also happened to be its first update of 2019. The algorithm update had quite the impact on News websites and blogs that belonged to different niches. Some have even called this the “Newsgate Algorithm Update.”
[Read more…]Each year, there is a new wave of SEO trends that digital marketing geeks won’t stop talking about until the next year. 2019 is no different.
However, in this article, we’re not going to talk about the super popular trends, but the more under the radar ones that don’t seem to be getting enough attention. With that, here are 7 SEO trends in 2019.
[Read more…]With lots of blogs creating killer content and promoting them at breakneck speed and efficiency, you’ll just play catch-up with them. It’s difficult enough to write content that drive traffic and engagement from your audience. It’s another thing to spend time promoting each one on different online channels.
However, instead of doing the same thing every blogger is doing, you need to go the road less-traveled. Therefore, when developing SEO content creation process, you need to plan and optimize your content using a different method to increase your chances of ranking on top of Google search.
In this post, you will learn what SurferSEO is and how it can help you jumpstart your SEO content creation and reach more people on organic search.
What is the single most important factor for SEO?
Is it your sitemap? Is it internal linking? Is it external linking? Is it the quality of inbound links to your site? Is it the relevancy of your domain name? Is it how fast your site loads? Is it your content?
Depending on who you ask, the answer to all of these questions is yes. [Read more…]
If you’re used to writing straightforward, conventional articles as blog posts, it’s hard to break out of that habit. But if you shake things up by writing a post that highlights an innovator or influencer in your community, you might be able to see better results, and ultimately drive more traffic and loyal readers to your blog.
There are many different ways you can highlight an individual, so it’s tough to come up with a singular definition. Typically, these “spotlight” profiles focus on one person, including their history, their current company or organization, and their perspectives on a handful of industry trends. It may take the form of a review, a biography, or even an interview, depending on your intentions. [Read more…]
When you’re running an ecommerce shop, you’ve got to pull all the stops to make a sale. You’ve probably already incorporated some on-page best practices, like Magento search to help your visitors sort through product and content more intuitively, or maybe you’ve added a live chat support feature and are reaping the benefits. Like the aforementioned tactics, fortunately, there are plenty of tricks you can utilize without scamming and manipulating your customers.
These psychological tricks are tried and true. Most likely, you already know about scarcity and the power of discount codes, but some psychological principles are slightly less popular–yet all are very effective. These strategies are proven to increase sales, and studies from around the world show just how malleable the mind of a consumer is. Converting through psychology is rooted in one thing…content. And content can only truly be displayed on your site by blogging. Product descriptions won’t get you very far in today’s world of discerning product enthusiasts. They want to ‘LOVE’ your product, your company, and your corporate culture. [Read more…]
In blogging, keyword research is crucial in determining which search phrases to optimize for your site. Finding low-hanging fruit keywords or those that are within reach is part of that research and an efficient way to gain better reach and higher traffic.
Low-hanging keywords are terms that are already ranking well. These are the ones you need to maximize because of its potential to bring more readers to your blog.
For example, you’re trying to rank for two different keywords; one is ranked at 10th on Google search while the other is ranked 30th.
The smart thing to do when you are given this scenario is to put more work on that 10th ranked keyword. It’s more likely to go up to the first three results on Google than focusing on the latter.
The first three results get 60% of the clicks while those ranked 4th and lower only get less than 6%. See how big of a difference it makes when you rank on top of Google?
Keep in mind that it’s better to focus on keywords that bring actual traffic to your blog because those are the ones that have higher chances of conversions.
The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels” were introduced.
Just as we began to suspect that the influence of these rich answers was in decline, Google proved us wrong. In December, the company confirmed another game-changing rule which would increase the length of featured snippets to 320 characters. No wonder that this latest development will have a significant impact on SEO, especially bearing in mind that the future of search lies in voice search.
How Will Google’s Longer Snippets Impact SEO? Click To Tweet
Researching the right search terms to use is the most important part of any digital marketing campaign. Although it can seem complicated at first, there are many useful tools to help you discover the right words or phrases to target.
Using these tools is not as simple as finding the most searched words for a market and filling your content with them. This strategy is likely to have you competing for relevancy with bigger brands and is generally devalued by search engine algorithms.
When trying to increase your websites ranking, it’s much better to be patient and do proper research instead of trying to get a high volume with little effort. [Read more…]
