5 Tips You Can Use to Launch a Successful Property Management Blog
If you study booming online industries with great potential for monetizable blogs, you’ll discover that the property management niche is an ideal candidate. While there are already a handful of successful blogs, most of them are run by property management companies with skin in the game. This leaves ample room for a blogger like yourself to come in and provide a fresh, independent angle.
Top Property Management Blogs You Should Model
Don’t make this more difficult than it has to be. The easiest way to build a successful blog is to study what’s already working and combine these tactics in a way that’s unique to your voice and brand. Here are three of the top property management blogs we recommend studying:
- All Property Management. While the larger mission of the company is to connect real estate owners with property management companies who can handle their investments, the blog provides a diverse array of articles that are relevant to any and all property owners. It’s arguably the largest such blog on the web.
- BiggerPockets. What the folks over at BiggerPockets have been able to do over the past decade has been incredible. They’ve built a community of loyal followers and a robust guest contributor program that allows them to publish thousands of words of high-quality content every single day.
- Green Residential. This Houston property management company has one of the more impressive blogs around. (And if you’re a property manager reading this post, their blog is probably more in line with what you’re looking to do than the other two on this list.) Their topics, headlines, and design are all good examples of best practices.
These are just a few of the best. There are probably 15 or 20 high-quality blogs currently in this space. And while it’s tempting to let their present success discourage you, you should change your perspective and use it to motivate. Because of your unique position as a blogger – rather than a property manager – you have the ability to speak into subject matters that they can’t touch. You’ll also find it easier to build trust.
5 Tips for Building a Property Management Blog
The beauty of blogging is that there’s ample room for creativity. But as you launch and grow your own property management blog, you may find the following tips helpful:
- Keep the Design Clean
Written content might be king in blogging, but you need a nice aesthetic to engage the right people. Stylistic trends evolve over the years, but your best bet is to keep things clean and minimal. Lots of white space with high-resolution imagery, neat tiles, and clean headers is the way to go.
- Do Keyword Research
A blog is designed to reach people. And rather than coming up with your own content ideas and trying to force them on people, you can just find out what audiences are already searching for and create content that meets them where they are.
How do you know what content your audience is searching for? You conduct keyword research and develop topics around the search terms that pop up most. There are a whole host of tools you can use for this purpose. Just run a quick Google query and find one you like.
- Map Out Your First 90 Days of Content
The most successful bloggers are the ones who have a plan. Before starting, it’s recommended that you map out your first 90 days of content. This means coming up with topics, tentative headlines, target keywords, etc. and plugging everything into a calendar to ensure you stay on track.
- Keep Your Voice Conversational
Stay true to your voice when developing copy, but avoid becoming too formal and academic. (Nobody likes that!) Keep your tone conversational, write in first- and second-person, and use natural language. This is a blog – not a newspaper! People want to feel like they’re having a one-on-one conversation with you.
- Actively Pursue Traffic
If you publish content on a blog and nobody is around to read it, did you really publish any content at all? It might not be as fun as the writing part, but you need to proactively pursue traffic. This means pushing your content out on social media, pursuing backlinks, and studying the basics of SEO. In the early days of building your blog, this will feel like a massive time-suck. Eventually, however, these investments will pay off and you’ll be able to take a more hands-off approach.
Take Action Today
It’s easy to read a blog post like this and think to yourself, “One day I’ll finally launch that blog. Now let me get back to all of the other things on my to-do list.” But with a mentality like this, you’ll never make significant headway.
The key to learning is to take action. You don’t have to launch your blog today, but you should take at least one actionable step towards doing so. Then take another one tomorrow, and another the day after that. By putting one step in front of the other, you’ll eventually reach your goal.