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Which Analytics Stats Really Matter to Your Blog and Marketing Campaign?

Which Analytics Stats Really Matter to Your Blog and Marketing Campaign?

With the help of tools like Google Analytics, it’s now possible to monitor the analytics of any website and marketing campaign thoroughly. Many webmasters around the world believe unique visitors is the only statistic worth considering, however, other important metrics need considering, too.

If you are looking to take your blog to the next level, it’s important these metrics are monitored closely so you know how much more effort you need to put in to get there. The following stats are deemed to be some of the most important when it comes to traffic, customer conversion and sales.

Traffic

The key to success for any website is to have regular, unique visitors. While new visitors are the primary target because they are more likely to click on advertisements, returning visitors are also beneficial because it means your content is worth reading and your blog offers something of interest.

Monitoring direct visitors and organic visitors is an effective way to see how much more work you need to do with the search engines. Webmasters always try to target organic visitors because they are the visitors that offer the best results, and that’s something you should also consider.

Bounce Rate

Many web developers turn their noses up at the bounce rate, but it’s very important for the long-term success of any site. The bounce rate is there so you can see how many visitors are visiting your homepage and then leaving without viewing any other pages or content.

If you have a high bounce rate, it means visitors are looking at your homepage and then leaving before they read any content. If you have a low bounce rate, it means your content is worth reading and you should carry on doing what you’re doing.

In general, a website with a bounce rate of between 26-40% is excellent, 41-55% is average, 56-70% is below average, and anything higher than 70% is poor. Always monitor your bounce rate and ask yourself why so many people are leaving your site before getting to know it.

Pages Per Session

Along with the bounce rate, it’s also wise to pay attention to the pages per session stat. This statistic will tell you how many pages your visitors are looking at for the duration of their session. As a rule of thumb, you want this to be at least two pages or more, otherwise, your visitors aren’t engaged.

If your site offers engaging content you can be sure this stat will be higher than two pages per session because your visitors are intrigued by what else you have on offer. It’s a statistic that’s often overlooked but it’s one that can reveal a lot about your blog or website.

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Average Session Duration

What’s important when it comes to a user’s session is that they are spending time reading your content, and you’ll be able to find out how long they are on your website for thanks to the average session duration stat.
This statistic isn’t necessarily accurate, though, because people can leave a site if they don’t have time to read the content. It’s still a stat worth monitoring because it will give you an average and let you know whether your content needs to offer more or not.

Conversions

Conversions will give you an idea of how effective your content is. If your content isn’t effective or the experience of navigating proves to be hard for some visitors, you will have a poor conversion rate. If you have a blog that relies on the likes of Google Ads to survive, it’s key that you have a higher conversion rate to give you more clicks. Just how important is the conversion rate? It’s extremely important. Having thousands of visitors every month is great, but they are going to be pointless if they aren’t clicking the ads or buying the products on your site.

It’s important to also track the conversion rates on your social media feeds. You only have to take a look at the Twitter feeds of some of the most successful entrepreneurs for further proof of this. For example, take a look at Sam Ovens Twitter feed. Sam shares a lot of articles related to analytics and explains how tracking metrics have helped him and his clients to achieve success. “Each social media post has the potential to bring you a new customer” said Ovens. So, don’t neglect to track these and see which ones are converting into website clicks and sales best. By tracking both your blog and marketing conversions, you can alter your approach accordingly.

While you need to attract targeted visitors to earn any profit from a blog, you’re not going to be able to target other demographics if you don’t know what’s working or isn’t working. The above metrics will help ensure that you know how your site is performing in many different ways.

View Comment (1)
  • First of all thank you for the consistently AWESOME information you give us! ? I’ve been using Google Analytics for about 9 months or so, but had no idea how to improve the numbers I was seeing. I get a good amount of traffic to my site and lots of sharing of posts, but I haven’t quite figured out the trick to lowering my bounce rate & increasing my conversion rate. This gave me a lot to think about!

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