Getting leads from your blog takes a lot of work. Converting those leads? Well, that’s a whole different ball game.
Whether you’re trying to rake up more sales or capture more sign-ups for an upcoming webinar or online course, remember one thing:
It’s all about making it easy for your target audience to find the information they’re looking for!
In this article, you’ll learn the secret to improving your blog conversion rate with five easy tips that you can start doing immediately.
1. Target a specific audience
Have you ever stopped to think about the person you’re creating content for?
If you consider “everyone” to be your target audience, then expect to fail at some point.
To convert your audience, you need to create a connection with your audience. And the only way to really connect with them is to target their specific wants and needs.
Let’s be real here: as much as you would like to help everyone, you’re no Superman (or Superwoman!). The best that you can do is zero in on a specific demographic and focus on how you can make things easier for them.
As soon as a person lands on your blog, your USP (Unique Selling Proposition) should already be very clear to them.
They shouldn’t have to second guess what your blog is about. If you can’t grab their attention in those first few seconds, you risk losing them forever.
2. Analyze landing page elements
One of the reasons why people leave a website within the first few seconds is because they don’t see it worth their time.
And that’s a shame because your website or landing page, in this case, is arguably the best lead generation tool you can have.
The truth is, even if you have great content, people won’t stick around if your page looks cluttered.
For example, does your page have multiple CTAs (call-to-actions) that are all vying for attention?
Improving your conversion rate always involves a bit of testing.
Do you get clicks on your page ads or are they just contributing to the noise? How many people have actually clicked on your CTA? What’s the bounce rate?
Here are other landing page elements that you should be testing if you want to get maximum conversions.
After all, how else would you know that you’re getting results if you’re not going to analyze your landing page elements?
3. Give away something of value
It can’t be said enough – people love free stuff! Especially if it’s stuff that they consider valuable, not just money-wise, but also emotion-wise.
If it will add value to their lives and make them feel good about themselves, then they will love to have it.
Every time you give away something of value for free, your audience can’t help but trust you. And when they trust you, they will start talking to their family and friends about you. You get more mileage from your giveaway because of word-of-mouth marketing.
The more you give, the more you get back!
While giving away free samples is still the best way to motivate your target audience to act, you can also offer an exclusive discount or an e-product to get them excited.
And the best part about this technique is that it works for all niches!
4. Invest in niche topics
Content remains to be the backbone of every successful blog. You can have a spiffy blog, but if it lacks substance, you’ll have a hard time attracting and converting your audience.
As the information highway warps into a noisy marketplace, your target audience will appreciate a break from the chaos. They deserve a haven where they can get information that matters to them and get great deals on things that they care about.
Writing niche topics may seem a bit limiting, but it will definitely keep you a step ahead of your competition.
Plus, when you write niche topics, it makes it easier to focus on your target audience. Every time they read something from your blog and feel like it speaks directly to them, they wouldn’t want to go anywhere else.
5. Get help from social media
Your blog by itself isn’t going to get you the signups that you’re hoping for. You need to be where your audience is.
To make sure that you get your message in front of the right people, it pays to diversify your lead generation channels.
Social media platforms can be a lead generation goldmine for your e-course or webinar, but only if you know how to do it right.
Whether you’re running a blog for the past two months or the past two years, it’s never too late to change up your conversion optimization strategy. As long as you always keep your target audience in mind and you’re consistent with your efforts, you should see an improvement in your conversion rate in no time.