Developing a Digital Marketing Strategy for Your Blog: A Quick Guide
Digital marketing is easily the best way to promote your blog. If done successfully, you can attract more traffic that you can convert into sales! This post by D2 Branding encapsulates the benefits of running a fully-formed digital strategy for any business or blog.
There are lots of statistics and case studies that attest to the effectiveness of digital marketing. However, if there’s one glaring stat that you need to look at, it’s this: 72% of organizations that calculate ROI say their marketing strategy is effective.
The fact that almost 3/4th of businesses are not confident about their marketing strategy is bonkers! If you find yourself in this group, it’s not too late your mend your ways. You can still develop a digital marketing strategy that will guarantee you results!
In a nutshell, digital marketing is the act of promoting and selling products or services by leveraging a variety of online marketing tactics.
In this post, find out how to approach each tactic of your digital marketing strategy the right way so you can produce significant traffic and sales for your blog.
SEO is a requirement nowadays when you have a blog. Otherwise, you will be sitting on a content nobody knows exists.
Here are the three essential SEO tactics you can start today:
On the internet, keywords make up almost everything.
When you want people to see your blog on the internet, you need to communicate well with the search engines.
It means that you should optimize all the content you will write by using the right keyword terms if you want people to see it.
Keywords that have high search volume is going to be challenging. Chances are, established blogs already rank using those terms unless you are lucky!
If you find yourself having this problem, you need to rethink the keywords you want to rank for.
Through keyword research, you’ll discover other words and phrases you can focus on.
Use great post titles
Great titles get the clicks. A great one doesn’t only spark interest but is also optimized well.
You can use this format: Primary Keyword – Secondary Keyword | Blog Name
Make sure you use your target keywords on all the titles you will produce.
This format tells search engines what your page is about and will get highlighted whenever a user searched for those terms.
Internal links are the links inside a content that is also within the same domain.
For example, you’ve already written a content that can be used as a resource for the new one you are writing.
Instead of leading them away to another website, you can insert your the link to your previous post and encourage people to stay within your site.
Social media is a business’ best friend. It increases visibility, click-through rate, and most of all, it’s free.
But to amplify the number of readers you want, you’ll have to make a real effort to make it shareable.
We suggest doing these things below:
Share all your blog posts, even the old ones – Setup your brand’s social media profiles and make sure to share most, if not all, of your blog posts in there. Don’t be lazy writing the caption; they contribute in the amount of engagement your page gets. To make the job much easier for you, use a social media scheduling tool that’ll help you organize your posts across different platforms.
Join groups on Facebook and Instagram – Go on a hunt for the best relevant groups you can join. Try to establish yourself as an authority rather than spam your way only to get visits that instantly bounce.
Add social sharing buttons on your blog – If you use WordPress, you can install a plugin that installs social sharing buttons in an instant. These buttons make it easier for your readers to share your blog.
You want real traffic coming into your blog. And social media helps you distribute it to the right people.
First on the rules of content marketing is developing a high quality content that resonates with your audience.
Regardless of your niche and audience, you should create content that answers their questions and solves their problems.
An excellent example is this personal injury blog at Gorospe Law Group. Just by looking at their posts, everything is related to accidents and personal injury. If you encounter such accidents, then you can count on this blog to deliver the right information.
High quality content not only makes users want to read through. It also attracts bloggers to share even without you asking.
However, it doesn’t always work that way.
It might be a long waiting game before you see substantial numbers, so sometimes, you just have to push your content to the market.
Here are the quick steps you can do:
- Do content research
- Look for relevant bloggers
- Prepare your pitch
Basically, share the best content you have to get the best chance of making an impression with your target bloggers. Do the skyscraper technique if you will.
Here’s an example of a skyscraper content – a massive list of team-building activities. It tells readers all the possible games and activities everyone can do to help facilitate camaraderie.
This is just one of the many approaches on creating exhaustive but extremely useful content. Factors such as niche, audience, competition, and others help dictate the kind of skyscraper content you should do.
Next, ask readers if they are interested in covering your content.
If you’re successful, this will substantially increase the possibility of getting more clicks and reads. Plus, you get a thumbs up from a fellow that also understands the industry.
Use email marketing as a gateway to get more eyes on your content and build relationships to your readers.
First, get subscribers. Here’s a great resource to build your email list.
Then, send them valuable emails.
No need to write a new set of content all the time. You can repurpose the old ones that are still relevant and useful to them.
Lastly, personalize your messages.
Use email marketing to build connections and relationship with your readers. Studies show that personalized emails get 29% more open rates and 41% higher click-through rates than ordinary emails.
Your website analytics equip you with data you never knew existed.
Find out the demographics of your visitors, know which website they come from leading to your blog, or even how long they stay on a page.
You should be tracking these metrics on a regular basis:
- Top pages
- Top exit pages
- Sources of incoming traffic
- Device used
- Average session duration
Google analytics teaches you how to understand your audience well.
And knowing the kind of audience you have is vital if you’re going to provide the best content that will interest your readers.
You’ll also need reporting tools to track their metrics on your blog. They help you focus on KPIs that have a direct effect on your blog’s growth.
By monitoring and improving them over time, you can generate more traffic and conversions sooner than later!
Your digital marketing strategy will mostly like incorporate all the elements we’ve discussed.
We’ve only grazed through the surface of digital marketing. Because honestly, there is a whole lot more you will discover along the way. All of which will be working together to reach the goals you will set.
By doing these strategies above, you will stay ahead of your competitors and get your digital strategies on par with the standards of today’s market demand.
3 Simple Ways to Take Your Digital Marketing Campaign to the Next Level
Freelance writer for hire by day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.