Whether you are a commercial blogger or a personal blogger, it is always good to find ways to get more traffic to your site. There are many ways to do this but one approach seems to be the most promising: guest blogging or guest posting. Read on to know more about the other techniques and why the guest blogging method has risen to become one of the most popular digital marketing techniques in the search engine optimization arena.
1) E-mail Marketing
E-mail marketing is one of the oldest forms of digital marketing. Techopedia defines it as a marketing strategy characterized by the targeting of consumers through electronic mail. This kind of online marketing method has frequently been associated with data mining. It is dubbed as the metamorphosed form of direct mail marketing.
While it is good for exposure and can be more economically efficient when it comes to cost-cutting (because it is one of the cheapest), email marketing can only get you up to a certain point. One of the disadvantages of email marketing is that most of the commercial emails received by people goes to the ‘spam’ folder of the targeted customer inboxes. The most likely cause of this is when the email marketing does not comply with privacy and data protection rules of the ISP. This will then render the marketing strategy practically useless and worthless. So if ever you decide to engage in email marketing, be sure to follow email rules lest you suffer the spam consequence.
2) Guest Blogging (also known as Guest Posting)
According to Big Commerce, guest blogging is a content marketing and SEO technique where someone writes and publishes a blog post on a third party website or blog to promote their personal/corporate brand. Doing a write-up or writing an article which is relevant to another blog’s content is usually the practice in guest posting. Anchor links which link back to the blogger’s own blog site are inserted to the body of the article. This is the consideration in return for the relevant contribution by the “guest poster” or “guest blogger” to the other blog.
The good thing about this kind of digital marketing strategy is that it does not only increase your blog site’s traffic but it also expands your personal network by creating a blogger to blogger relationship. Guest posting for SEO also improves your reputation in as far as it creates an impression to the audience that you are a reliable and informative source trusted by a well-known or popular blog site.
3) Pay-per-Click Advertising
Wordstream defines pay-per-click advertising (PPC) as a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. To put it simply, it is a way of increasing visits or clicks to your site by buying advertisements rather than attempting to “earn” those visits organically or manually.
Although this may seem easy, a disadvantage in this kind of digital marketing strategy is that clicks do not necessarily lead to sales or loyal viewership. As a corollary, costs can pile up at breakneck speed but sales may not keep up. Liabilities then can get bigger than your assets if not managed correctly. This type of online marketing approach is one of the most costly, unlike other SEO tactics where all that is needed is effort, time and skills.