Ecourses have become quite popular these past years with many people looking for ways to improve their skills even in the comfort of their own homes.
This business article that features Danielle White shows you how profitable selling e-courses are in this day and age.
While it may seem like it requires tons of work, you don’t need an MBA or Ph.D. to create your own e-course.
If you look at the courses at Masterclass, all of the instructors there are world-class talent in their respective fields.
So, if you are an expert in a specific practice, then you must be able to create a course that will help others improve their lives.
Excited to launch (or re-launch) your e-course? Then let’s begin!
Run a giveaway on your blog
If you don’t love giveaways, then I feel sorry for you.
Because holding a giveaway or two is a great way to generate interest in a product that you’re launching within a short span of time.
IEven though most people will only stop by your website for the freebies, it’s still targeted traffic nonetheless.
But before you run a giveaway, make sure that you have a clear purpose for it.
Answer this simple question:
What else would you like to accomplish with your giveaway?
Having a well-defined goal from the very start will help you create a giveaway that your readers will want to participate in.
Since you’re promoting an e-course, you can try giving free access passes as prizes. It’s useful, aligned with your brand, and best of all, it’s free!
Also, you won’t have to spend a lot of money on prizes as you are already giving away something of value.
If you want to easily attract people with your giveaway, one simple hack is to create a dedicated landing page for it.
Why? Because it will keep your audience’s attention focused on the benefits of your giveaway, and hopefully lead to more signups.
Promote it on your email list
Your email list remains one of the most effective channels to generate interest in a product that you’re selling or for one that you’re about to launch.
It may seem like people don’t read promotional emails anymore. But with the right approach, you’re sure to get sales from this technique.
Besides, you’ve worked hard nurturing your list, you might as well use it to your advantage!
The first step to creating an email campaign to promote your e-course is to create a content plan that will span a couple of weeks to a month.
Start off by deciding how many emails you will send out overall and set dates for each.
So, let’s say you’re thinking of sending out six emails over a span of six weeks.
Since you don’t want to annoy or alienate your mailing list, you need to make sure that the 6 emails you will send out are nothing but beneficial to your target audience.
Your email list should be excited to see your email in their inbox.
So, if you want to gain major traction from your email list, you have to make your subscribers an offer that they can’t refuse.
A discount coupon for a service you offer or a free exclusive module on top of the course you’re launching could help nudge them to sign up for your e-course.
Go on social media
These days, for a product to sell, you need to reach out to the best channels as possible.
And what better channels are there to reach out to than social media?
However, as dense and vast the social media ecosystem is, there are obstacles that you still have to overcome.
In particular, you need to organize your campaign to stand above the noise and communicate your message to your target audience.
Here are some ways to promote your e-course on social media:
Twitter cards can help you maximize your ad-spend and get more attention in the newsfeed.
There are different types of Twitter cards so make sure to use the right kind based on how you want your content to appear.
With over 2.38 billion Facebook users, using Facebook ads is a great way to introduce your brand to people who have not heard of your brand yet.
You can also use it to retarget people who have already visited your blog but haven’t signed up yet.
The app may have earned a reputation as a time waster, but if you know how to create great images and tell compelling stories, you can use it to promote your e-course. Read this post to get you started.
Launching an e-commerce can get pretty overwhelming so it pays to be strategic about it.
You may have a lot of great ideas at this point, but know that not all of those ideas will work for your e-commerce launch.
At the very least, you need to have a plan to help you maintain order at the front, and also to keep your sanity.