Everyone knows that having high-quality incoming links is an essential part of your overall search engine optimization (SEO) and ranking. However, it can seem very difficult to get these links pointed at your site.
Unfortunately, this means that some websites will use underhanded tactics to make it appear that they have incoming links. They might buy them, hire directories to point links to them, and more. Google penalizes these sites, though, so in the end, those techniques don’t work.
Instead, choose to go about it the right way. These link building methods will help you gain legitimate links that will build your brand and boost your ranking.
The Best Link Building Methods For Your Website
Create High Authority Content
The number one way to get great inbound links is to create authoritative content that’s in-depth and well-written so that others want to link to it. Consider creating a significant report on an annual or quarterly basis.
When you do, you’ll want to promote your report around the web. Use social media, your email list, your employees, and any influencers you have a relationship with to spread the word. This can help you get the exposure you need to get links pointing to your report.
One important aspect of this strategy is to create strong reports periodically. For instance, do an annual report on your industry, or a quarterly update on important statistics. As you get known for producing important information regularly, people will start to look for it and link it to gain authority for their own blog posts.
Other ideas include a frequently-updated resource page on your website or an infographic that puts a variety of information in an easy-to-understand format. People love linking to these types of resources!
Use Help a Reporter Out
Help a Reporter Out (HARO) is a platform that helps you connect with reporters that are looking for a quote or a reference for a news story. When you give your input, you can get a link from that news publication back to your website.
Reputable news websites are great incoming links, and it’s not hard to find someone who needs help with a story. As an expert in your industry, you have a lot to say, so there’s no reason not to sign up.
Many of the news publications on HARO are in the U.S., but Google doesn’t pay attention to where a reputable link is from. If the website is high-quality and the link is sensible, you get the benefit.
Guest Blog on a Reputable Website
There are thousands of blogs in every niche imaginable, and there are bound to be successful blogs that target your ideal customers. Many blogs allow guest posting, where someone can share a unique perspective or new information with their audience.
When you take the time to create a high-quality guest post, you’ll also get a link back to your website. This can serve as an excellent inbound link, and if you guest post regularly you’ll be able to build quite a few of them.
Of course, guest posting also has another excellent benefit – it exposes you to an audience that’s interested in your product or service. When you find a blog that serves your target customer and use that platform to share relevant, helpful information, it helps you gain new leads and customers.
Guest posting is an excellent win-win for your company!
Build Links With Reviews
As a business, you have products and services that you offer to customers. Why not offer a freebie to a blogger who targets your audience? They can write their opinion of it, and they will include a link back to your website.
This is similar to guest posting, but you get the benefit that the blog author is writing it. The audience already trusts that person, so there’s less of a hurdle involved. As with guest posting, you get both a link and exposure to more of your target audience.
Reclaim Mentions as Links
The online world creates 2.5 quintillion bytes of data each day, and a lot of that is online content. In amongst all of that information is sure to be at least a few mentions of your company, product, or service.
Take advantage of these mentions to get strong incoming links. Simply use a tool like BuzzSumo to create an alert for mentions of your brand, product, or service. BuzzSumo will tell you the domain authority of the site where the mention occurs, which helps you decide if the link is helpful to you.
If it is, simply reach out to the article author or the website owner. Let them know you appreciate the mention and would love if they would link the comment to your website, product page, or other relevant location.
If you’d rather not watch for and reclaim these mentions manually, consider working with an SEO consultant who can take care of it for you.
Build Links the Right Way
When you follow these tips for link building, you’ll be able to create great inbound links that boost your SEO and authority. At the same time, you’ll be raising the visibility of your brand, creating leads, and getting new customers.
There’s no way to lose – so get started today!
About the author:
Katrina is a hardworking individual who always gives her best. As a degree holder, she aspires to establish within the media industry. Expert in building online partnership, she’s been working in digital marketing services, Local SEO Search Inc. for several years.