The Power of Business Narrative and What It Means for Your Blog

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People love stories. Our brains are wired in a way that makes us think and perceive reality regarding stories. And this is why if you run a company’s blog or promote your customer’s business as an independent blogger, you should tell stories that will set this business apart from boring, faceless competition.

If you want to tell about a business in a way that will make your readers share your post and retell it to their friends, writing about its strong work ethics and mission statement won’t help. A fascinating and unique story will. [Read more…]

3 Ways that Content Writers and Bloggers Can Stand Out from the Crowd

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Relying on low-cost one-off writers or featuring guest contributions will only work for so long. With this strategy, in time, many businesses often find it difficult to establish a clear voice through multiple content creators. This is why many companies look for an in-house blogger to create consistent content that converts.

As an independent blogger, or one looking for a more permanent position, finding the next writing gig can be a big challenge. A strong content marketing strategy can have a great impact on the success of a brand, so it is important that it is crystal clear why your talent is just what a business is looking for. [Read more…]

Modern SEO Techniques You Should Be Implementing

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As SEO techniques have matured to keep up with changes in SERPs, so have the various tools, methods, and algorithms used by the companies who create them in the first place.  To combat the early days of keyword-stuffed pages, companies like Google broadly updated their algorithms to provide more accurate and usable search engine results.  

Consequently, people in the SEO sector have also had to up their game to remain relevant. [Read more…]

3 Things Every Blogger Should Avoid to Increase Their Online Brand Reputation

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As you are starting off in the blogging world, there are a lot of things that need to happen to ensure that your blog is viewed as an authoritative and interesting site to visit by your viewers. Similarly, bloggers in 2018 must be aware that search engines and SEO are very much an issue that blogs catering to any vertical must acknowledge.

At the end of the day, every blogger is their own brand. Your name, your content, and your style all link together to create a brand that you can grow your audience with to eventually monetize and work full-time as a blogger. With that fact in mind, there are a few things that every blogger should avoid to increase their online brand reputation. [Read more…]

9 Ways You Can Make Videos Better

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About 2 years ago, we shared a post predicting the popularity of streaming content in 2017. This article also discusses the benefits of using YouTube.

It’s 2018, and YouTube is overflowing with millions of viewers and creators. Many creators are using video blogs or vlogs as they’re commonly known as, as a popular medium of sharing content. If you want to begin your own vlog or improve any of your current videos you should follow these nine important tips.

Make better YouTube videos with these techniques. Click To Tweet

[Read more…]

How to Provide Even More Value to Your Clients as a Freelance Blogger

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Blogging is all about producing top-notch write-ups. This is very important especially if you’re a freelance blogger because you need to have a steady stream of clients. But it’s not just about perfecting your writing skills.

You might be a great writer but still struggling to make a decent income. If that’s the case, then you might be missing your client process. Creating excellent blog posts is one thing. Making your clients love it is another. How to do that? Well, read on!

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Social Media Trends That Will Be Thriving in 2018

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In 2017 it has become even more obvious that the future of online marketing is bright because the latest technologies have enabled marketers to reach unprecedented numbers of potential clients. The number of social media users was also rising in 2017, which resulted in an increased number of brands that decided to advertise on social media.

The Filmora team has carefully monitored booming social media trends, and they used the information they’ve collected to produce an infographic that clearly shows which trends on social media will dominate the coming year. Have a look at the graphic below to find out all the essential information you will need to create your social media marketing strategy for 2018. [Read more…]

Super Useful Email Management Tips and Tools

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If you had to take a guess, how many emails do you think are sent every day? One million? Ten million? One hundred million?

You wouldn’t even be close—not by any stretch of the imagination. In fact, every day, people send close to 200 billion—yes, that’s billion with a “b”—emails. That equals about half the day for the average working person—so well over two hours for someone with an eight hour work day. That might explain why we are on our computers and smart devices, it seems, all the time. [Read more…]

Politics Going Digital

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It’s difficult to survive the period of Brexit and Donald Trump, of Jeremy Corbyn and hostile to Corbyn, without feeling that something has turned out badly with our vote based system. We yell at each different crosswise over consistently augmenting bays of sensitivity and comprehension. We focus on individuals and identities, searching for somebody to fault for our shared incomprehension – “It’s her blame!” “It’s his blame!” – when this exclusive exacerbates the divisions. In any case, consider the possibility that it’s not the general population that is the issue. Imagine a scenario in which it’s the machines through which we progressively convey that are making things go into disrepair. [Read more…]