When it comes to improving the user experience and engaging website visitors in today’s digital landscape, images are absolutely essential. A heated debate has arisen about whether to use AI-generated images or stock photography, thanks to the rise of generative AI tools such as DALL·E. Here, we’ll take a closer look at the advice given by Google Search Advocate John Mueller and discuss the intricacies of incorporating stock photos and AI-generated images into online content.
The Importance of Being Genuine: When to Utilize Actual Photographs
In cases where a photograph is required, Mueller stresses the significance of authenticity. For example, authentic product images are crucial when promoting a product like a suitcase on a website. The basis of product photography should be grounded in reality, even though these actual photos may be digitally enhanced or edited. Customers can rest assured that the product they are considering purchasing is accurately depicted in this way.
However, Mueller notes that when it comes to general content embellishment, using stock photography or AI-generated images is essentially interchangeable. The use of either type of visual aid can improve a website’s visual appeal, which in turn makes the content more interesting and entertaining to read. The choice between using real photos and AI-generated images is heavily dependent on the specific requirements and objectives of the website’s content, as this difference emphasizes.
The Importance of Setting: The Significance of Topic
Whether real or AI-generated images are better depends heavily on the subject matter’s relevance. There are some subjects, says Mueller, where viewers expect to see actual pictures. It may be impossible to tell the difference between real and AI-generated images in certain situations. If Mueller’s hypothesis that people are more likely to search visually for subjects where real images are valued is correct, then this expectation should have some bearing on search engine optimization (SEO).
If website owners want to know if AI-generated images are suitable for their site, Mueller says they should think about how they would normally use stock photos in the same situation. Taking a step back and looking at the big picture can help you determine if the AI-generated images fit in with the design and purpose of your website.
High Standards: Maintaining an Air of Competence
Mueller warns against sacrificing professionalism and quality for the sake of convenience when using AI-generated images. Although taking a hasty shot with a phone could be categorized as “stock photography,” the quality might not be up to par for a company website. Spending effort and time making high-quality images that match the overall brand image is crucial to presenting a polished image to website visitors and maintaining credibility.
The Effects of AI-Generated Images on User Trust
Mueller addressed queries regarding the effect of AI-generated images on search engine optimization and user trust during the discussion. His emphasis on the function of ornamental images in bolstering user trust was a key point. User trust is enhanced by the level of effort indicated by conceptual illustrations and decorative images, which add to the quality of the content. Mueller, on the other hand, is against using AI-generated images for product photos because it might result in inaccurate portrayals. According to him, real photos are the best way to show customers what a product looks like online if the website actually sells it.
Mueller voiced his worries about the possible erosion of consumer confidence in the event that content is found to be “faked.” Artificial intelligence (AI) generated images may appear to be a quick fix, but they really end up undermining user confidence in the website and its content. Mueller contrasted an artificial intelligence-generated picture that might be seen as scraped content with an obvious “team” stock photo, which might be less misleading.
Synthetic Images and Augmented Reality (AR)
During the conversation, Mueller highlighted the importance of 3D models and expressed his desire for AR to be used in online product displays. While looking at a picture is helpful, he thinks it’s far better to be able to use augmented reality to test out a product in one’s own environment. Mueller can tell the difference between 3D models created using real building plans and models created entirely by artificial intelligence. He implies that the latter might not work in all situations by drawing a comparison to aesthetically pleasing images used in blog posts.
Image Credit Links and Artificial Intelligence Content: SEO Considerations
Image credit links and artificial intelligence content were among the SEO-related questions Mueller answered. As long as image credit links are regular links, he said, the “rel=nofollow” attribute is unnecessary. Website owners now have clear instructions on how to manage image credit links in a way that doesn’t hurt their SEO because of this clarification.
Mueller also noted the possible consequences of using AI-generated pictures in content. Some may view AI-generated images as lacking effort, in contrast to creative visualizations and actual product photos, which are signs of high-quality content. Mueller added an additional viewpoint, speculating that users of recipe websites could mistakenly believe all of the content is spammed out scraped images generated by artificial intelligence. This emphasizes the significance of using genuine, high-quality images to uphold user trust and credibility.
See first source: Search Engine Land
Why is there a debate about using AI-generated images vs. stock photography on websites?
The debate arises due to the availability of generative AI tools like DALL·E, which can create images. Choosing between these options has implications for user experience, authenticity, and SEO.
When should I use actual photographs on my website?
Actual photographs are essential when authenticity is crucial, such as showcasing real products. They should accurately represent the products being promoted.
Is there a difference between using stock photos and AI-generated images for general content embellishment?
According to John Mueller, for general content embellishment, both stock photos and AI-generated images can be essentially interchangeable. The choice depends on the specific requirements and objectives of the content.
How should I decide whether to use AI-generated images or real photos for my website?
Consider the subject matter’s relevance and viewer expectations. Think about how you would typically use stock photos in similar situations and whether AI-generated images align with your website’s design and purpose.
Why is maintaining high image quality important when using AI-generated images?
Maintaining image quality is crucial for presenting a polished image to website visitors and maintaining credibility. Sacrificing professionalism for convenience can harm your brand’s image.
What effect do AI-generated images have on user trust and SEO?
John Mueller emphasizes that user trust is enhanced by the level of effort indicated by images in the content. AI-generated images may undermine user confidence if they appear “faked.” For SEO, the quality and relevance of images play a role in search rankings.
What is John Mueller’s opinion on using AI-generated images for product photos?
Mueller advises against using AI-generated images for product photos, as they may result in inaccurate portrayals. Real photos are recommended for showing customers what a product looks like when it’s actually sold on the website.
What does John Mueller think about 3D models and augmented reality (AR) in online product displays?
Mueller believes that 3D models and AR can enhance user experience by allowing customers to interact with products in their own environment. However, he emphasizes the need for high-quality and accurate representations.
Are image credit links with the “rel=nofollow” attribute necessary for SEO?
According to Mueller, image credit links as regular links do not require the “rel=nofollow” attribute. Clear instructions on managing image credit links can help maintain SEO.
What are the SEO considerations when using AI-generated images in content?
AI-generated images may be viewed as lacking effort, potentially affecting the perception of content quality. Using genuine, high-quality images is crucial to maintain user trust and credibility in SEO.
Featured Image Credit: Photo by ÇAĞIN KARGI; Unsplash – Thank y0u!
Colin Hughes, a passionate wordsmith and digital raconteur. He ghostwrites for numerous websites that include travel, culture, and lifestyle content. When not traveling for work, he loves to spend his time at home with his husband and two border collies, Reggie and Tuesday.