Michael Arrington has slapped Robert Scoble with a Friendfeed Intervention
So lots of people follow Robert on those services, but they aren’t visiting his site and the content he writes is on someone else’s server. Plus all that content is just really forgettable, compared to a good thought piece that people refer back to over time. There is no direct way to monetize any of that content, which is something that a full time blogger with a family really needs to think about
Is Scoble wasting his time on FriendFeed?
Judging by the amount of time he spends, 7 hours a day, 7 days a week, I would say, yes.
Scoble made his name, and via this, his income, through thought leadership. He did this in the most part by blogging. Yes, he can still share ideas and create discussion using Twitter and FriendFeed, but as Michael points out, he would be doing this on someone elses property and with fewer income streams to draw on.
The solution is he should be blogging more and Tweeting less, and he should direct as many people back to his blog as possible. Use these services for conversation, but the depth and detail should carry over to his blog.
Robert can still have the best of both worlds, but I would say spending 7 hours a day on any single service is not doing him any good – spread the love Robert!
Do you think Michael is right, or is there value in spending this amount of time on FriendFeed that we are not seeing? Please share in the comments …
Chris is a professional blogger and internet marketing consultant. You can get more of his blogging tips, internet marketing advice and copywriting articles and a FREE ebook just by subscribing at chrisg.com