Searchers aren’t looking for your blog, they are looking for your content.
Did you realize that?
I can’t tell you how many times I’ve had people complain about not getting enough blog traffic. Not enough readers. Not enough reading their blog through their feed readers. They ask me what they can do to get more traffic.
Folks, people aren’t looking for your blog. They are looking for your blog’s content. Are you providing what they are looking for?
If you want to get found, you have to have something worth finding.
It’s as easy as that.
When we think about our blog, we think a lot about what we want to write about, then, in time, what our readers want us to write about.
When we get good at this “blogging thing”, we learn to improve our writing skills using keywords and search terms, words that searchers are searching for in order to be found.
If you aren’t writing with keyword-rich content, and writing on subjects people will search for, finding you in the process, then how do you expect to be found.
Writing Searchable and Findable Blog Content
Writing keyword-rich content is often hard to understand. Here are some blog writing tips to help you improve your blog’s traffic by increasing it’s “findability”, encouraging readers to return for more, and telling their friends about your blog’s content.
- Write Every Post With Keyword-Rich Content: Avoid using pronouns like “it” to describe your subject matter and topic. Name it. Use synonyms. Use the words people will use to search through-out your blog post’s content.
- Write Your Entire Blog with the Same Keyword-Rich Content: When you write on a focused topic, each post on your blog uses the same or similar words redundantly through the entire blog. Google’s Blog Page Rank evaluates your whole blog, not just each post, for related keywords. The more your entire blog has similar, related keywords, the more likely your blog’s content represents “expert” information, thus helping it rise in the ranking.
- Link to Related Keyword-Rich Content: Who you link to, and their content, plays a role in determining your page ranking score with Google. The links within your post content, blogroll, link lists, and other links are checked. If their keyword-rich content matches your keyword-rich content, then you will score well because you are linking to content related to your blog’s content.
- Search for Your Blog’s Keywords: If you think you know which keywords really define your blog’s content, search using them. Where does your blog end up in the search results? On page one or two, or 26 or 98? Are you really using those words redundantly through your blog’s content. Check to make sure and edit your content accordingly if you are not.
- What Do People Search For That Bring Them to Your Blog: Check your blog stats. What keywords are people using to find your blog? Are you using those? Are you writing on those subjects? Should you?
- Check Your Tags: If you want another way of checking for related content on your blog, and search terms and keywords, check your blog’s tags and categories. Are they all search terms and keywords that help people find content on your blog and with search engines? Do they really represent what you blog about?
You do not have to write keyword-rich content, but don’t come whining to other bloggers about why you have no traffic if your blog writing doesn’t help you get found.
If you want to be found, you have to show up on the search radar. The bigger your “blog blip” on the scope, the more visible your blog is.
The author of Lorelle on WordPress and the fast-selling book, Blogging Tips: What Bloggers Won't Tell You About Blogging, as well as several other blogs, Lorelle VanFossen has been blogging for over 15 years, covering blogging, WordPress, travel, nature and travel photography, web design, web theory and development extensively as web technologies developed.