Creating A Blogging Schedule
After a year of blogging, I’ve established a “blogging schedule” that has enabled me to post twice daily, while avoiding burn-out or writing too many pointless posts.
To create a blogging schedule, I’ve organized my content into three basic types.
Post Type 1: Short term, highly time sensitive posts. These could be called “breaking news” or reaction to something another blogger wrote that requires a fast response.
Examples: Yahoo! buys Facebook. Steve Jobs cancels the iPhone. Blogger X said Y and this is why they’re wrong.
Traffic: Short bursts of highly variable traffic, mostly coming from news aggregators like Techmeme or social news sites like Digg, Stumleupon.
Writing Difficulty: Low
Post Type 2: Self-contained, less time sensitive posts. These are longer articles that aren’t time sensitive and hence can be published at a future date.
Examples: Movie and music reviews.
Traffic: Steady over the long term.
Writing Difficulty: Medium
Post Type 3: “Series” articles. Several posts on a specific subject that can be spread out over time.
Examples: Episode reviews of a currently running television show. Several album reviews by the same artist. Movie reviews of a certain genre.
Traffic: Steady over the long term.
Difficulty: Hard (if only in terms of persistence)
(One advantage of “series” posts is I’m never at a loss for something to write about. At this point in time, I have a long list of subjects for future posts.)
So here’s my blogging schedule: I set aside a few hours set aside each Saturday and Sunday morning for writing blog posts intended for the work week. These posts are for types 2 and 3 and “pre-publish” them, usually for the mornings before I wake up. I then have the liberty of scattering the more time-sensitive type 1 posts during the week.
Here are some takeaways from my analysis:
- A variety of writing styles can attracts a variety of traffic. These are the three I’ve settled on, but other types could be guest posts, contests, satire, or memes.
- Publishing posts in advance is a good strategy so you’re not constantly under the pressure of generating new content.
- Planning ahead with a list of ideas for future posts keeps writer’s block at bay.
Anyhow, this is just what works for me. But I’m sure by analyzing the types of content you like to write, you may be able to find a way to develop a blogging routine around it.
Here are some additional posts on the subject of creating a blogging schedule:
Jason Kaneshiro is a relative "newbie" blogger and the author of Webomatica, covering technology, movies, and music. He lives in the Bay Area and works in web / instructional design in San Francisco.
I have tried to set a blogging schedule for myself so that I spend fair amount of time on my three blogs.
Well, let’s just say that I didn’t try hard enough..
Great post. Managing four blogs prompted me to also create a calendar. One day I will actually look at it again ;)
Okay, take two…
I find that having a schedule is crucial as well. One thing I did not consider is how to integrate the short burst posts – I think that not all blogs benefit from these posts, depending on the topic of the blog.
Heh, well it’s good to have a plan and then slightly deviate it – at least we have that ideal in mind.
I do think the “short burst” posts can be important. When there is an event that is highliy time sensitive for your niche (the iPhone price drop) I think it’s good to take advantage of the traffic as news seekers start scouring the web for information and opinions.
Totally with you on number 1 and 2. Don’t usually write in series. But I do like to hark back to prior posts from time to time. That said, for the non-time sensitive posts, Blogger keeps them order of when the post was created rather than when they are published. A little challenge that causes a loss of effort on RSS feeds, etc. I tend to put blog subjects and interesting links into the to do list… always on the go.
I love blogging schedules!
I just wish the rest of my life loved them as well. :-(
I’ve tried to squeeze blogging in the “day hours,” of life, although it looks as if I am quickly becoming a night blogger.
Oh well…at least I can blog. :-)
nice post and great tip Jason, If I can follow this I might have a healthy blog