Digg has raised $28.7 million in Series C funding, which means bigger offices, a bunch of new job openings, and a more aggressive expansion. The latter will include international support, since almost half of Digg’s user hail from outside the US. This means localized versions, starting to appear in early 2009. My guess is that German, Spanish, and French versions are prioritized, for obvious reasons.
Om Malik reports a rumor that founder Kevin Rose got a chance to cash in, and took it:
The rumor I heard is that Digg founder Kevin Rose got to a sell a nice chunk of his shares in the company, a trend that has become quite fashionable among the Web 2.0 set. Several founders have taken money off the table as their companies wait for a bigger payday.
Good for Rose, of course, an probably not something to be upset about. I’d be more worried about the fact that 1% of the users generates 32% of the visits (stats from GigaOM). What happens if/when they get bored with Digg? That Facebook partnership might be crucial, but it might also prove just how hard it is to move from the tech savvy crowd, to the mainstream. And the former usually abandon ship when the latter gets in on the action. Digg is in for a bumpy ride.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.