Drew Carey, or @DrewFromTV on Twitter, wants more followers. He also wants to donate money to Lance Armstrong’s charity organization Livestrong. So why not do both at the same time? If Drew Carey gets 1 million followers by December 31st this year, he’ll donate $1 million to Livestrong. And if he gets less? Well, it’s a buck a follower, so it’ll be money for Livestrong no matter what. Right now @DrewFromTV is at 73,814 followers, but that’ll probably change.
Below is the video where he made his announcement (via Blogger’s Blog):
In a blog post, Drew Carey elaborates somewhat. The thing is, this wasn’t about him getting a lot of buzz or anything, it was about giving money to charity. So he’s got regrets.
Now here’s how I could’ve handled this better.
I should have just donated the money in the first place without doing the million-follower challenge. Yes, I guess it does “raise awareness” somewhat, but who wasn’t aware of Livestrong and Lance Armstrong’s fight against cancer? I think they were doing a pretty good job of raising their own awareness without me.
But instead, I think I made it a bit too much about me by making it a contest that benefits me in exchange for my donation. So there it is. My regret. Maybe I didn’t make it too much about me. Maybe I just though up a fun way to raise money for a good cause. Whatever. I feel like I made it too much about me, so that’s that.
I say forget about those regrets, be happy with your followers, and the fact that you’re giving money for something good.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.