Let me come clean with you, I don’t do many of these things. I don’t do them at my blog, but I have executed multimedia marketing programs, and they work. They work because multimedia helps a site stand out and it helps the reader, your customer, have a more complete experience with your content.
Different people respond to and interact with different stimuli — that’s why it’s a good idea to consider having visuals, words, audio, and video interspersed. Given the lower cost of entry, and that the average person now has more computing power than they will probably be able to exploit fully, it has become easier to be a multimedia production studio in house, on your blog.
The five things you should do to keep pace in 2008 are:
Videoblog. With the advent of services like Seesmic, Hictu, Ustream and VlogCentral where you can upload straight from webcams — and virtually all new computers equipped with cameras and editing tools like iMovie and FinalCut Profor Macs and Movie Maker for Windows, v/blogging is finally ready for the masses. How will you execute — like Twitter, but with pictures? Or a more structured approach?
Moblog. Say what you will about iPhone: its competitors are clearly scrambling to catch up, particularly with iPhone’s web interface. We’re not just talking about producing mobile-friendly content (though there are some great plugins for this) — now you can actually blog on the go with Utterz. It’s very promising: cellphone as blogging platform. See Mashable’s review.
Start a group blog. No need to do new writing — there are a new generation of aggregating plugins for things like WordPress which can help you start your very own LifeRemix. Find like-minded bloggers and build a new theme site, automatically reposting from your home site. Develop your own targeted portal — see for example the one Steve Woodruff developed for a group of us at Pageflakes; Conversation Agent is under the social media tab. This is particularly useful to niche and influence bloggers.
Diversify. Start a newsletter, the audience is very different from those who come to blogs, and you can recycle your evergreen material. In September, Lorelle wrote a series of posts here on converting from newsletter to blog. You could do the reverse. Use an ethical rich email provider. Or start a “new” blog by adding a new content section in a sub-domain. Why not add a digital photography section, or something else related, but capable of standing on its own?
The jury is still out on Twitter. Perhaps it’s a great tool. Perhaps it’s a time vacuum, destroying the chance that comments could be made on your site. Instead, people who talk to you there, may never come back to comment on your blog. They are already with you in their minds. But if you’re not exploring it, you should do so, and vow to put the Twitter down and step away from it, just like you did with your CrackBerry, every so often.
Blogging is changing, and for the better. It is adapting to the types of personalities of many diverse people and cultures. Try these five things out, that’s the best way to see if they work for you and your style.
With New World attitude and Italian style, Fast Company expert blogger and Conversation Agent Valeria Maltoni demonstrates her unique talent for synthesizing marketing, public relations, and communications. See how customer relationships are always conversations, and why this knowledge is essential to doing business in the Information Age. Valeria also blogs at the Marketing Profs Daily Fix and Marketing 2.0.