Splashpress Media Partners with Contec Innovations, Inc. for Mobile Content Distribution via BUZmob
Splashpress Media, in its aim to reach out to more markets and to give existing readers a wider choice in accessing content, has partnered with Contec Innovations, Inc. for the mobile distribution of blog content via BUZmob . Accessible through splash.buzmob.com (or through m.splashpress.com), Splashpress Media’s mobile portal includes feeds from its various blogs and other content-generating sites. When accessed, the portal will automatically detect a user’s device and browser type, and will serve the content in a format that is readable by that device, and organized according to topic, with easy navigation links. This includes full fledged web browsers, WAP browsers, mobile browsers, and the like.
Contec has issued a press release:
VANCOUVER, BRITISH COLUMBIA–(CCNMatthews – July 18, 2007) – Contec Innovations Inc. (TSX VENTURE:BUZ – News), a provider of mobile infrastructure software, today announced UK-based Splashpress Media has mobilized dozens of blogs, feeds, and portal sites, using the BUZmob(TM) mobile publishing service.
“Mobilizing our content inventory provides additional value to both our readers and to our writers. By extending our reach into the mobile space we’re well positioned to grow our market position and tap new revenue streams,” said J. Angelo Racoma, a principal at Splashpress. “BUZmob’s ability to support the largest number of handsets was critical for us. Implementing the service across our multiple sites was quick and easy, and required no content change on our end,” Racoma added.
Visitors to sites published by Splashpress Media can now push content to their mobile device directly from their web browser. In addition, a custom mobile portal (http://splash.buzmob.com) has been created which aggregates the most popular Splashpress-owned content properties. Splashpress’ top sites include: The Blog Herald (www.blogherald.com), 901am.com, Performancing (www.performancing.com) and Business Logs (www.businesslogs.com).
“It’s great to have Splashpress come aboard and we’re seeing tremendous interest from Internet publishers to mobilize their content with BUZmob,” commented Don Lay, Contec’s CEO. “So far over 50 content publishers, including websites, blogs and services, have gone mobile using our ad-driven BUZmob service,” Lay added.
BUZmob, now in beta release, provides content publishers with a simple, web-based solution to deliver feed-based digital information to mobile users on any device, on any network, anywhere – without requiring the end-user to download software or to subscribe to any service. More information on BUZmob, including the BUZmob Publisher Network Directory can by viewed at blog.buzmob.com.
The Blog Herald has been publishing a mobile edition for some time now, done through a WordPress plugin that strips off formatting for easier access on mobile devices. However, the new mobile interface is more usable and accessible. Aside from this, we see the value added of BUZmob’s mobile distribution in these ways:
- We are able to set up a mobile portal for all blogs and feeds we manage, such as the Splashpress Mobile portal, accessible at m.splashpress.com. This way, users don’t have to jump from feed to feed in order to read content from our other sites.
- Users can individually add blogs to their own portals, so only one URL needs to be bookmarked. This will contain all the feeds subscribed to using that mobile number (whether within or outside of Splashpress).
- We are also exploring a new means to monetize our content–through placement of ads on the mobile feed, care of BUZmob.
BUZmob lets mobile users read content from any blog or site that publishes RSS feeds. You can manually enter any blog or feed URL at www.buzmob.com, along with your mobile number. You will be sent a link and a mobile ID, which you can then bookmark for easy access to your subscriptions (much like an online RSS feed reader).
The Blog Herald’s mobile feed can be directly accessed via m.blogherald.com. If you want to add the Blog Herald’s mobile feed to your existing BUZmob subscriptions, or if you want to set up a new BUZmob account for your mobile phone, go to buzmob.blogherald.com on your computer’s web browser and fill in your mobile number.
J. Angelo Racoma is a technology journalist for CMSWire and TFTS. A former editor at Splashpress Media, The Blog Herald and Performancing, he now does consultancy work through WorkSmartr.com. Follow him at racoma.net and on Twitter.
Mobile browsers are still kind of crude if you compare it to the desktop browsers we use on PC.`:’