The Pressure to Perform
Pretty much everyone I talk to thinks my job is pretty easy. I sit around and write about all my favourite things all day. There is so much they don’t realize about my job. There is a high amount of stress related to performance, and high expectations when it comes to my job.
The blogging world is very results oriented, and blog networks are always looking to grow larger, get noticed more, and make more money. While content is king, there are so many secondary elements that bring attention to the content I write, and if you don’t take the time to deal with the secondary stuff, the blog won’t grow very fast making it look almost stagnant.
I have worked more sixteen hour days as a blogger than I have in any other job I have ever done. Blogging sometimes consumes my life where I wasn’t taking care of myself, or even my family obligations. I was working harder, faster, and better in hopes of building up my personal brand and value so that I could make more money, and eventually slow down. The funny thing is, the more work I did, the harder it became to keep up the same pace.
Even worse, I was trying to do everything. From supporting WordPress, converting templates into WordPress themes, writing thousands of posts, and networking with a variety of people. I was keeping up to date on marketing and advertising trends, as well as the key players in the various niches I wrote content on. I was in a constant state of information overload. I was finding the job more like a chore than a hobby I once enjoyed. And when you change all of your hobbies into work, what else is there to do?
After a while I started feeling depressed when the RSS subscribers went down, or traffic lowered. I really wanted to do well, even though I wasn’t enjoying the job anymore, I knew it was still the best job I ever had.
I was suffering from blogger burnout. I had to take a week off without blogs, blogging, RSS, e-mails and just focus on the last hobbies I had: reading and writing science fiction.
So many people that make it to the full time level with a network or on their own, don’t realize the amount of work required to continue to grow and you can’t rest on your laurels as others are pushing hard to get to the top spot as well. You either continue to grow faster than the rest, or you fall behind, and eventually have to get an office job.
With every job there is a pressure to perform, but it seems to me like anything that touches technology then has to perform at the same rate as the continued evolution of technology, and I don’t think everyone can always keep up.
Make sure you take the time to focus on yourself, and just because you love a subject, doesn’t mean you should change it into a blog, especially if it is your only hobby. I have definitely learned my lesson.
A Canadian problogger for over two years, David shares his insights from working on over 5000 posts. Currently employed as the Head of Marketing for Splashpress Media. Check out his personal blog at DavidCubed.com and his blog about his experiences at eXtra for Every Publisher.
take the time to focus on yourself. Yes I believe this is important.
A balanced life with work, fun and some sun helps to balance a life and business online. Its not easy but then again, its not hard.
I use to work sixteen hour days, but I outsource alot of stuff now. Why do it yourself when you can get someone else who is better and pay them. A good little tip I have learn i guess.
Enjoy your day.
true, being the boss of yourself is cool. but the pressure weighs you down, when you have to beat yourself and be better than the day before
Promotion is the cause of most of my exhaustion. It just takes too long to market and promote things. And (as I have learned) if you do it poorly it comes back to bite you in the butt later on.
Coming up with ideas and writing them is fairly easy though.