The Twitter Show That Wasn’t

Variety reports that Twitter is doing a TV show:

The San Francisco-based web phenom has partnered with Reveille and Brillstein Entertainment to develop an unscripted TV skein described as “putting ordinary people on the trail of celebrities in a revolutionary competitive format.”

Naturally, that set the blogosphere abuzz with rumors of at Twitter show, reactions and whatnot. However, it turns out that the Variety report wasn’t all that it seemed to be. A post on the Twitter Blog goes on about the openness of Twitter, how various TV networks are utilizing it, and more.

However, Biz Stone sets it all straight as well: There is no Twitter show. That doesn’t mean that they don’t have visions though.

Obviously you need to believe in your product and its impact, and Twitter has indeed had a massive impact to date, but isn’t this taking it a bit far?

Twitter’s open approach might have the power to transform television—the dominant communications receiver worldwide. We’re very excited to see where these experiments take us.

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I agree with MG Siegler, that is indeed pretty presumptuous. That being said, if Twitter can continue to branch out without actually doing much themselves, relying on third parties to develop applications and formats, then that will leverage the brand as well. That makes it grow.

Personally, I’m waiting for the glossy Twitterer Magazine (TM).