Weblogs, Inc, the blog network founded by Jason “I’m not blogging anymore” Calacanis, is doing well under AOL’s ownership. In a presentation, published by TechCrunch on Docstoc, they show massive growth since 2005. Just to illustrate, in 2005 Weblogs, Inc had a estimated revenue of $6 million and 4 employees. In 2008, the same numbers are $30 million and 26 employees. Add a massive traffic increase, with a unique visitor growth of 994% between October 2005 and August 2008, and the success story that is Weblogs, Inc just seems all the more impressive.
Of course, the growth is possibly due to the fact that the blogosphere by itself have had a massive growth during this period as well, with blogs going mainstream and getting the recognition they deserve (and sometimes don’t), but numbers are numbers, and they generally don’t lie.
Check out the full presentation for more number crunching. It’s just 10 pages and mostly pictures, so it’s very accessible. It also shows how much larger Weblogs, Inc is when compared to both Gawker Media’s network, and b5media.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.