Recently, two of my favorite blogs have gone south. In other words, they have lost their bloggy way along the blogging path. One happens to be by a friend of mine so I called her up.
“What’s going on with your blog?”
“What do you mean?”
“Your blog posts are way off topic and it doesn’t sound like you any more. Is everything okay?”
“Everything is fine. I think everything is fine. It’s fine, isn’t it?”
What do I say. Can’t she see that she’s spent the past two years blogging about a specific subject, her writing fluid and powerful, keeping me interested and jazzed about her subject matter, returning often to bask in her wisdom, and now she’s babbling and not making any sense? Her posts are all over the map, with some fire and brimstone enthusiasm thrown in for color, but it all feels forced and desperate. Like part of the fire within her creative spirit has turned to ashes.
I miss her old sincere and honest self, the blogger who exposed herself as well as her thoughts in her writing. How do I tell her she’s lost her way without hurting her feelings. It’s clear she’s not ready to hear the truth.
The other blog is a professional one, one I’ve tracked for years, but lately it’s gone way off course with off-handed posts that appear to be more second thoughts rather than firsts, spelling and grammar errors unchecked, comment spam littering the comments, it’s wilting in the wind though it continues to generate a lot of content, just not a lot of quality.
I sent a concerned email to the blogger and the response was similar to my friend. “Everything is fine. Don’t you think we’re doing okay?”
No, I don’t. And you shouldn’t either.
When Bloggers Lose Their Blogging Path
It’s easy to look on the outside and judge. But what about you? What are the clues you should look for when you lose your blogging path?
I’ve lost may way more than a few times over the past decade of blogging. So I thought I’d share a few of the clues I use to remind myself when I’m straying from the path – and use these to stop, pull out the map, and reassess if I want to continue down the familiar path or consider an alternative route.
- I’m tired. When I say “I’m tired” more than 5 times in a single day, that’s a big a clue that something isn’t right, especially if people ask me how my work is going and that is my response. It’s a sign that my energies are being sucked away instead of stimulated by what I’m doing.
- I’m bored. I am rarely bored, so to speak, but more frustrated with the same-old-same-old. When I write, I know I’ve written it before, so why do I bother to keep writing it. There’s nothing new to write about. It’s really the same old stuff, different day. That’s a red flag that I’ve lost my creative edge.
- Misspelling and grammar gaffs. I love English and that challenge that comes every day to get all the pieces of the written puzzle together so my thoughts are cohesive and comprehensible. When I spot a “when” instead of “went” or “seams” instead of “seems” I know my head isn’t in my writing. I’m writing phonetically, without conscious attention to the words on the page. I need to reconnect my brain and my spirit.
- I don’t care what I wrote. If I think “Oh, just hit publish already,” something is seriously broken because I’ve stopped caring. I have to care. I have to care about what I write. I have to care about my writing. I have to care about its quality and integrity. I have to care about my readers and their needs. I have to care – period. If I’m not, then I’m not much good to my readers, am I?
- When it’s right, I know it. When it isn’t, do I care? When I write something good – not just “good” as in “good enough” but good as in something I’m proud of, writing that gives me a sense of accomplishment, of tackling a task and translating the issues into words that connect with my readers – it’s a high. A serious high. When was the last time I had one of those highs? If it has been too long, and I really don’t find the satisfaction in what I’m writing, it’s time to give myself and my blog a check up.
- When distractions are more important than reactions. When the distractions are more fascinating than my reaction to the distractions, it’s time to reassess my path. Distractions can be just that – a rock in the path that makes me alter my course. But if I spend more time considering the rock and not my path, I’m focusing on the wrong thing. I’m not moving forward. I’ve lost the long term vision and am only looking at my feet.
- I haven’t added to the conversation. To me, blogging isn’t just about what I say, but about what I contribute. I want what I say to matter, to one or many, the numbers don’t matter. The conversation matters. I want people to talk. About what I’ve written, about their opinions on the subject, about how they think all of this should be going, about themselves in relationship to all the things going on. I want their input, on my blog or theirs. I want to encourage thinking, not shut it down. If my blog posts aren’t adding to the conversations around me, they are just sitting there, wasting time, including mine.
- My butt hurts more than my head. For me, if I spend too long at the computer, hunkered over, pounding away at the keyboard, wearing out the home keys, I know that I’m missing out on something important going on around me. I have to get out and move around. If my butt hurts more than my head from embracing new thoughts from new sources, it’s time to get off my duff and start hurting my head.
You can call it depression, but that’s a word for a bigger problem. I’m talking about simple little clues that tell me my work is suffering and I’m off track. The clues that remind me to pay attention because something isn’t right.
So what do I do to get back on the right track?
I’ll tell you tomorrow what I do to get back on the blogging path. What are the clues you use to stay on the narrow with your blog? Do you have any?
The author of Lorelle on WordPress and the fast-selling book, Blogging Tips: What Bloggers Won't Tell You About Blogging, as well as several other blogs, Lorelle VanFossen has been blogging for over 15 years, covering blogging, WordPress, travel, nature and travel photography, web design, web theory and development extensively as web technologies developed.