Many people are under the impression that having a website, writing high quality content and boosting social shares will increase organic traffic to their website. With this mentality, you’re setting yourself up for disaster since you’re forgetting the fundamentals of SEO and how they relate to search engines.
Many bloggers will agree that on-page and off-page SEO will dramatically improve your traffic while building your brand. If you’re not getting the results you feel you should, then you should implement these simple but effective strategies within your content.
1) Basic SEO
There is no alternative to having the right keywords embedded within your content, title and descriptions. Search engines will index your website looking for these signs when ranking your content. You have free resources available online which teach you the fundamentals of SEO. It’s important to apply these techniques before publishing your content.
Keep an eye on the following:
- Page Titles and Meta Descriptions
- Proper Formatting of Content
- Keyword Targeted URLs
- Internal Links
2) Slow Loading Website
People searching the web are looking for information immediately and won’t wait for a website to load. If you’re unable to provide searchers information quickly, they will leave and head over to your competitors. Google has made it clear they use “site speed” as a ranking factor within search engines. Having a slow loading website means you lose rankings in the search results, leading to a slimmer chance of people finding you through organic search.
If you’ve produced quality content make sure people can read it by loading it quickly when they need it most.
3) High Quality Link Building
It’s no secret Google uses “backlinks” as a ranking factor, however they must be from authority websites. When building links to your website, make sure you choose high authority websites which are relevant to yours. Spread out your link building campaign by incorporating links from article directories, blogs, forums and through guest posting.
Make proper use of anchor text by inserting your “targeted” keyword each time you building a link to your page. After the recent Google update, it’s a good idea to mix up the anchor text using both targeted and related keywords.
4) Awesome Headlines
When people are searching for content they are very specific in what they’re looking for and pay close attention to keywords within the content title. When writing content, you should focus on enticing the reader into clicking by using “targeted” keywords related to hot topics. When Google displays search results, you’ll be found on a page with other relevant websites. It’s important you stand out, so use headlines which strike a chord with people searching.
Start by performing research looking for high volume keywords you can use to create content. Don’t forget to add these keywords within your title, content, URL and description. Your title will be displayed within the search results so do a quick search using the keyword looking for competition. Create a headline better so you stand out the next time someone does a search.