Rupert Murdock, CEO of News Corp., told Australian investors that MySpace would sell for $6 billion. All according to PaidContent.org.
Really? Then it’€™s time to consider your exit strategy and maximize revenues up until then. MySpace may be huge, a true phenomenon, but that will change. The youth, who are a very important part of any hip new thing online, will move on and adapt something new. Sure, there is a whole lot of money to be made on MySpace, with 8 million new users per month globally and reaching 200 million by mid 2007, but at the same time there has to be an end to this. Find a specific model for MySpace, TV broadcasting perhaps, and go all the way ‘€“ or sell for $6 billion and smile all the way to the bank.
Oh, and it’€™s ugly. In the long run people won’€™t stand up to that. In fact, for every user that joins MySpace, I lose a little of my belief in humanity
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.