Alfa Romeo sponsors Italian autoblog
Growing Italian blog network Blogo.it has managed another coup , with news today that Autoblog.it has landed Alfa Romeo has its chief sponsor, the first signing of its type between an automotive company and a blogging network in Europe. The deal follows on from their deal with Ducati back in July for their motorcycle blog Moto.it
From Luca Lizzeri in an email to the Blog Herald: “We are very proud of the fact that Alfa Romeo has chosen Autoblog.it to underline once more its commitment to relaunching the brand, experimenting advertising through new forms (for Italy) of Internet publishing. The constant flow of automotive news, curiosities mixed with new model launches and anticipations of future cars bring Autoblog.it a passionate and competent readership. The readers also contribute with their comments, enriching the blog, and their dialogue between themselves and with the authors gives the blog a more spontaneous tone. The readers are also fierce critics. We expect they’ll be keeping the authors’ impartiality under strict surveillance.”
squadra di blogo di congratulazioni.
Grazie caro, continua sempre a bloggare cosÃ¬!
It’s interesting that blog sponsorship is beginning to catch on in europe. Although, it’s generally very embryonic in the UK.
Peter from ADS ON BLOGS