The BBC has combined their blogs into a blog network and launched a new portal to aggregator them.
Ben Metcalfe of the BBC comments on the launch on his blog:
If I’€™ve had any involvement in this project, it’€™s to ensure that the blogs became a cohesive ‘€˜Network’€™. I like to describe it as:
‘€œa structured content horizontal that spans our diverse content verticals’€?
(see, I can speak executive too!).
The ‘€˜glue’€™ that creates this cohesion is the Blog Portal itself ‘€“ an immediate + up-to-date snapshot of the conversations happening within the fabric of our divisions verticals.
A quick glance at the BBC News Portal site shows a basic news aggregation site across their various blogs. It actually reminds me of an older version of 9rules’s site.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.