This post over at Performaning is getting a lot of attention, and it raises a lot of questions. To quote Peter Brady:
1. Do you as a professional blogger have an exit strategy?
2. Where do you want your blog business to be in say 2 years time?
3. Are you positioning your blogs with an eye to a big payday or for long term organic growth?
4. Who might be likely purchasers of your blog business?
5. Have you considered the potential for a stock market flotation at some point?
Point 5 is of particular interest, because I’m not aware of any blog company or blogger floating, but I might add, I’d love to see the day. But more seriously, are blogs written on the basis that they might be acquired? I’d be surprised for example if Jason Calacanis responded in the affirmative. Most people blog because they love blogging, and in the case of b5media for example, we not only love blogging but we want to help others make a quid out of it as well. Naturally there is always the potential that someone might want to buy you out, but I also dream about winning Lotto as well. I still haven’t won lotto, but I will accept multi-million dollar bids on b5media :-)