Calacanis suggests Comscore survey is dodgy: Denton, Trott money may have influenced results
Weblogs Inc., supremo Jason Calcanis has written that the survey from Comscore mentioned here yesterday may be dodgy and tainted by the fact that both Nick Denton of Gawker Media, and Six Apart (President: Mena Trott) paid for the survey.
Calcanis sites as evidence the fact that the results of the survey placed Gawker Media blogs ahead of not only Weblogs Inc., sites, but uber-blogs such as Slashdot as well.
Interesting is also the tie up between Six Apart and Gawker, who utilize SixApart’s Movable Type blogware to power their network. What’s Six Apart doing funding apparently dodgy survey’s?
Privately-funded research is referred to as “advocacy research” in the social/human services area, and is generally considered to be suspect or at least not on the same level of relevance/authority as research done by independent agencies.
I can see Calacanis’ point in this.