A brief snippet:
Alan Meckler writes:
Jason, good stuff as usual for one so sharp and original! But look at the number you have in your reply — 500,000 per month (page views) is virtually unattainable for 99.999% of all bloggers.
My blog only gets about 300,000 per month — so with your model I might make enough money per month to buy a candy bar. And I have the advantage of getting promotion through the Internet.com home page as well as many links to other bloggers.
Your concepts are good, but once again only for a selected few.
The blogosphere is alive with discussion about the debate.
One of the more insightful posts comes from Duncan Riley:
The truth, of course, is some where in between. Meckler is right when he says 99.99% of bloggers aren’€™t going to make any serious money, but lets consider the fact that even if 0.01% are, that’€™s roughly 20,000 people out there who are going to make serious money from blogging.
I think the real lesson here is that most folks blog for fun – to entertain themselves, their families, and so on. Only a few are blogging for profit – or as a part of a business. And as I’ve said before, most of those businesses don’t have a plan (or much of a clue) of how they’re going to grow and monetize their blogging.
But is there money to be made in blogging? Oh yes, there is…
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.