Dell announced the launch of Direct2Dell Chinese, becoming the first computer systems company to open a corporate blog in Chinese. The new blog was announced on the eve of Michael Dell’s latest visit to China.
“By listening directly to Chinese customers through digital-community tools and networks, Dell can deliver better, more customized products and a superior experience,” said Michael Dell. About one-fifth of the world’s population speaks Chinese.
At Direct2Dell Chinese, bloggers from Dell management, engineering, customer care and sales will blog about products and services, discuss IT trends, share work and life experiences, and listen to customers’ feedback. Readers are encouraged to suggest topics and leave comments to interact with Dell bloggers.
We can only hope that all these blogging can resurrect Dell to where it used to be.
Direct2Dell Chinese is an extension of Dell’s existing English-language corporate blog which started in July 2006. The company has been using Web 2.0 tools to develop deeper relationships with customers. Last month, Dell launched IdeaStorm, an online community where customers can post ideas on technology and Dell products, services and operations. Another digital communications tool from the company, StudioDell, enables customers to watch, download and upload videos and podcasts on Dell-related products and better harness emerging technologies.