2018 was a big year for digital marketers across the board. For the most part, it’s a fair assessment that the Google Algorithms more or less dictate how we formulate our strategies. In some cases, depending on the industries we are working with, changes to Google’s algorithms sometimes require us to throw out the playbook and start from scratch.
The past year saw a good number of algorithm changes. Now, Google is famously quiet about what exactly goes into their updates. Moreover, there are tweaks that happen behind the scenes on a day-to-day basis – some are predictable, while others take us completely by surprise. The common thread is each update means that SEO specialists are spending their days examining the changes under a microscope with trial and error.
In this infographic, SEO and Content Marketing Specialist Jaykishan Panchal goes into detail explaining some of the most impactful algorithm changes throughout 2018 and what they mean for marketers. This piece dives into 2018’s highlights including the Confirmed Image Search Update of February, the Mobile-First Index Rollout of March, the notorious August 1st update, and much, much more.
In SEO, a great deal of your success relies on your ability to stay in the loop. Check out this infographic to learn more about 2018’s highlights and how you can use them to your advantage in 2019.Google’s Biggest Search Algorithm Updates Of 2018 – A Visual Representation By E2M
Author Bio:Mansi Dhorda works at E2M Solutions Inc. – a Digital Marketing Agency. She is well-versed in all things Content Marketing and Branding. During her free time, she runs her Instagram page for handmade accessories. Feel free to hit her up anytime on her Twitter handle: @mansidhorda.