Fred Wilson has an interesting post about Youtube’€™s potential revenue. He focuses on the possibilities of a 10 second ad before showing any of the videos, and his maths add up to a possible net revenue of $150 million a year for the video site. How Youtube would love that.
Jason Calacanis disagrees. He says $20 million and points at some interesting factors, such as Youtube’€™s varied content will only generate shitty CPM’€™s and so on. It’€™s also an interesting post.
It’€™s all very interesting to hear what people in the industry thinks of Youtube and their potential. Some have great beliefs for the site (Wilson) while others shy away from it because of the potential dangers (Calacanis). It’€™ll certainly be fun to look back at all these theories and thoughts on Youtube when we know for sure if it’€™ll be a huge success or crash and burn in lawsuits forever.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.