IBM has introduced a new software solution that enables businesses to make sense information from the blogosphere to deliver new insight into brand reputation and customer, competitor and public opinion about their company.
To help clients gain a real-time view of commentary and opinion about their business, IBM is delivering a new Public Image Monitoring Solution, a software offering designed with Nstein Technologies and Factiva, to allow organizations to analyze and make sense of commentary, issues and information affecting their brand, providing new insight into how they operate and make business decisions.
Companies can use the Public Image Monitoring Solution to track success of product introductions and marketing campaigns, to help determine focus areas for product and marketing improvements, and to conduct impact analysis by comparing consumer feedback and industry trends to actual sales data and marketing investments.
Organizations in diverse industries can benefit from this solution. For example, a consumer goods manufacturer could use this software to track response to new product introductions by examining consumer product reviews and blog discussions about the new product, drill down into information from regions of the world where public sentiment about the product was less than positive, and identify hot topics or trends associated with the product.
“Companies are seeking new ways to better understand how they are viewed by customers, investors and other stakeholders who have an impact on their brand reputation,” said Jon Prial, vice president, IBM content management and discovery. “This solution can help clients track and analyze the pulse of the public in real-time, allowing organizations to be more responsive and deliver better service to their customers.”