Thanks to Bloglines Im typing in a lot more URL’s into Firefox today because its still not reading content at a whole pile of sites, and then I spotted this:
It appears to be a new Google Adsense ad format being displayed at Problogger. We’ve all read about how Adsense now tweaks the number of ads it presents in a space relative to the CTR rates in an attempt to maximize clickthrus, but to date I’ve never seen an instance of actual increased font size in the ad to fill up the whole spot (468×60 in this case). In the larger Adsense spots where the one ad is usually served up it normally sits in the middle of the space, same font size as a normal text ad, all by itself. I wonder if Darren will see improved returns?