Syntagma Media, you know ‘€“ the blog network with the rainbow headers that burn your eyes ‘€“ are reorganizing. In a recent blog post they announced their transformation from blog network to “continuously updated, online distributed magazine”.
At the moment that feels like visionary bullshit, as all I see is “channels” that coordinate blogs. Online magazine? Yeah, sure, but then you’€™ll have to name all blogs that way and although that might not be such a bad idea in some cases, it sure feels like playing with names in the Syntagma camp.
Anyway, Syntagma’€™s reorganization is interesting. We have a whole bunch of blog networks fighting for readers and that brings a need to focus and to find your very own niche so that you’€™ll not disappear in the buzz. Syntagma’€™s ‘€œonline distributed magazine’€? seems to be a new name for same old, but it might do the job. And that being attracting more readers of course.
We’€™ll see how it turns out this ‘€œautumn/fall’€?.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.