Kentucky Fried Chicken isn’€™t very big in Sweden. In fact, I’€™m not sure if we even have KFC’€™s here. Last time I was at one of the greasy bucket fast food joints was in London (that’€™s England, people) a couple of years ago. I didn’€™t buy anything though, food from a bucket didn’€™t appeal to me then, and it doesn’€™t now.
But I like redesigns, and therefore it’€™s interesting to read about the new logo. The ever present Colonel Sanders has been in the logo since day one, and he’€™s still there. Degraded, it would seem, since he now sports an apron. Or perhaps he felt like getting in touch with the man on the street, what do I know, the Texas wannabe cowboy look is gone, replaced with a ‘€œdo you want chicken with that fat, son?’€? kind of style.
Brand New has a piece containing comparisons to all the logos and a little history. They also write about the major PR stunt that’€™s surrounding this new logo. You see, KFC will put a huge Colonel in the desert so that you can see him from space, like, the next time you’€™re on the moon or something.
I’€™m sure the good folks up at the ISS is really thrilled about that, when they sit there eating their dry astronaut food.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.