A comment by ‘€œCurious Blogger’€? on Ben’€™s Ads should match your blog post made me think about niche advertising. You can usually get a higher rate for your ads if you can approach advertisers in your particular niche, as opposed to wider advertising with lower rates.
Curious Blogger thinks that The Blog Herald, who sports a wider ad from a betting company at the moment, is alienating its visitors by not showing ads for our specific niche; blogging.
The Blog Herald should realize that they are alienating their own core audience by placing betting ads on the site. Your betting ads have nothing to do with your site content. Gambling ads? Come on guys!
First of all, I disagree about the alienating part. The ads by themselves are not obtrusive, they don’€™t feed you sounds or animates in an annoying manner. Granted, they are wide ads that generally should pay less, but that might not be the case here as this is some sort of 90 days ad firm deal that I have absolutely no knowledge of. Probably it sports a better rate than Google Adsense ads would bring in, but I haven’€™t got a clue really.
Anyway, a betting ad is definitely off-niche here at The Blog Herald. Does that mean that none of our readers are interested in betting? Of course not, a large part of the population bets online, and I doubt bloggers are any different. Probably the other way around actually, since we normally don’€™t sport the internet is scary-gene. The betting ad might do really well here. Granted, it probably pays a rate that is more close to niche advertising than wide, but it could still be a good deal.
So if you have a niche website, should you just have ads targeted solely to your topic? No, but that’€™ll probably be the case anyway since wider advertisers will find your rates a bit steep. And if they don’€™t, well, congratulations!
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.