How to Track and Analyze Your Google Business Profile Performance
You need to know how people use your Google Business Profile (GBP) if you want your company to succeed. Calls, views, messages, bookings, and other metrics can be better understood with consistent monitoring and analysis of its performance. In order to make educated decisions that will enhance customer engagement and propel company growth, this article will show you how to access and understand the performance insights of your GBP.
Gaining Access to Data on Performance
If you want to see how well your Google Business Profile is doing, here’s how:
- From your Google Business Profile, go to the “Performance” tab on your desktop.
- On a mobile device, launch the Google Maps app, go to your profile, tap on “Performance,” and finally, tap on “See More” to expand the insights.
You can examine the performance of your GBP over the last six months by selecting a date range.
High level
In the Overview, you can see every interaction that has ever happened on your Google Business Profile. A number of metrics are part of it, including things like directions, bookings, messages, and calls. Get a bird’s-eye view of the customer journey through your business listing in this section.
Your Story of How People Found You
Details about how people found your Google Business Profile are provided in two key sections of the Overview:
- Views: When you look at your Business Profile on Google Search and Maps, you can see how many different people saw it. It differentiates between mobile and desktop versions. Please be aware that each device and platform can only be counted once per user per day.
- Metric for Searches: This metric shows you how people found your Business Profile through search engines. Updates are made once a month, and it might take up to five days before the latest ones show up.
Calls
Any and all calls made to your Google Business Profile are recorded in the Calls section. It tracks the number of calls made from mobile devices’ “click-to-call” feature. This metric will not include instances where your phone number is entered manually on a desktop.
Messages
You can see how many messages your Business Profile has sent and received in the Messages section of your GBP if you’ve enabled the Messages/Chat feature. You can find metrics for your average response time and response rate in there as well. Maintaining a positive user experience requires a prompt response to messages, preferably within 24 hours.
Bookings
Customers’ total number of completed bookings is tracked in the Bookings section. Bookings made through a Google provider will provide you with the most accurate data for this metric. You won’t be able to access the tracking data if you use another booking software URL in your GBP listing.
The Booking insights’ accuracy might change based on your individual configuration. For example, the metrics might not be reflecting reality if clients are required to pay in a currency other than GBP in order to book a table.
How to Follow
The Directions metric reveals the number of users who utilized your Google Business Profile to obtain directions to your physical location, assuming your business has one. Unfortunately, this particular option will not be accessible in the Performance section if your business is classified as a service area business (SAB) and does not disclose its physical location.
The Menu
Views of your restaurant’s menu items can be monitored with the Menu metric. Included in this are specifics about each dish, images of the menu items, and a link to your business profile menu. Customers are more likely to engage and make reservations when the menu is attractive and easy to navigate.
Ordering Food
This metric tracks the amount of food orders that have been placed for pickup or delivery through your Google Business Profile with a “Order with Google” provider. Orders placed with Google-approved third-party providers are the only ones that will be able to use this tracking. This metric will not include orders placed through third-party platforms such as Doordash or GrubHub.
Visits to a Website
Website clicks monitor the frequency with which visitors to your website via your Google Business Profile actually visit your site. Be advised that in March 2024, Google will disable the websites associated with Google Business Profiles. Thus, it is of the utmost importance to optimize your website and guarantee a smooth user experience.
Online Reservations
If you run a hotel booking service, you can see how many people clicked on your free hotel booking link with the Booking Clicks metric. Potential guests’ interest and engagement can be better understood with this information.
Monitoring Your GBP Market Performance
It is critical to review your Google Business Profile insights on a regular basis in order to effectively measure your performance. Doing so will allow you to pinpoint problem areas and put plans in motion to boost customer engagement and propel company growth. To get the most out of your performance insights, consider the following:
- Examine Once a Month: Every month, go over your insights into the performance of GBP. You can see patterns and trends emerge over time with this.
- Use the data from your insights to fine-tune the content of your company profile. To draw in more targeted visitors, you might want to revise the images, descriptions, and keywords.
- Raise the Bar: To Keep the Bar High, Try to Answer Messages Within 24 Hours. This shows that you are dedicated to providing outstanding service to your customers.
- Always be on the lookout for customer feedback and respond quickly to any issues that may arise in the reviews. You can improve your reputation and bring in new customers by actively engaging with your audience and offering satisfactory resolutions.
- Follow the Competition: Keep tabs on the competition by comparing your performance with theirs using your insights. Find out how you can surpass their performance and get an advantage over them.
You can optimize your online presence and attract more customers by regularly tracking and analyzing the performance of your Google Business Profile. Take advantage of the data offered by these metrics to boost your company’s profile and customer involvement.
Never forget that your Google Business Profile is a potent instrument that can greatly affect your achievement in the digital realm. Make good use of it and put the performance insights to work for your company.
The views voiced in this piece do not reflect those of Search Engine Land, but rather those of the guest writer. This is a list of staff authors.
See first source: Search Engine Land
FAQ
Q1: How can I access the performance insights of my Google Business Profile (GBP)?
A1: You can access the performance insights of your GBP by following these steps:
- On desktop: Go to your GBP and click on the “Performance” tab.
- On mobile: Open the Google Maps app, go to your profile, tap “Performance,” and then tap “See More” to expand insights.
Q2: What does the Overview section in GBP performance insights provide?
A2: The Overview section offers a high-level view of interactions on your GBP, including metrics like directions, bookings, messages, and calls. It provides an overview of the customer journey through your business listing.
Q3: How can I see how people found my GBP?
A3: You can find details on how people found your GBP in two sections:
- Views: Shows how many people saw your GBP on Google Search and Maps.
- Searches: Reveals how people found your GBP through search engines. Updates are monthly, with a potential delay of up to five days for the latest data.
Q4: Where can I track the number of calls made to my GBP?
A4: The Calls section in GBP performance insights records all calls made to your GBP, specifically those initiated through mobile devices’ “click-to-call” feature. Manual entry of your phone number on desktop is not included in this metric.
Q5: How can I monitor messages sent and received on my GBP?
A5: To track messages on your GBP, you need to enable the Messages/Chat feature. The Messages section provides data on sent and received messages, along with metrics for average response time and response rate.
Q6: Where can I find information on completed bookings through my GBP?
A6: The Bookings section tracks the total number of completed bookings made through a Google provider on your GBP. It’s essential to use a Google-approved booking provider for accurate data.
Q7: What does the Directions metric in GBP performance insights indicate?
A7: The Directions metric reveals the number of users who used your GBP to obtain directions to your physical location. Note that this option may not be available if your business is classified as a service area business (SAB) and doesn’t disclose its physical location.
Q8: How can I monitor views of my restaurant’s menu items through my GBP?
A8: The Menu metric allows you to track views of your restaurant’s menu items. It includes details about each dish, images, and a link to your business profile menu.
Q9: Can I track food orders placed through my GBP with third-party providers like Doordash or GrubHub?
A9: The “Ordering Food” metric only tracks orders placed for pickup or delivery through your GBP with a “Order with Google” provider. It does not include orders placed through third-party platforms.
Q10: What should I do with the performance insights from my GBP?
A10: To make the most of your GBP performance insights:
- Review them monthly to identify trends.
- Fine-tune your GBP content based on the data.
- Aim to respond to messages within 24 hours.
- Engage with customer feedback and resolve issues promptly.
- Compare your performance with competitors to gain an advantage.
Featured Image Credit: Photo by John Schnobrich; Unsplash – Thank you!
