Write great content
You’d be surprised how many forget this one. They choose a platform, they load it up with a million plugins, they advertise to their existing social media circles, but when it comes to writing they miss the mark completely. What is great content? This is material which engages your audience. It is researched, highly structured content posted once a week or more that meets people’s needs head on with solutions. It produces a response (in their sharing) to their questions because it’s entertaining but also informative. Pick a niche, and then research ways i.e. read other blogs and construct a way to say what they are saying, but in your own voice. DO NOT REINVENT THE WHEEL.
I previously mentioned promotion as a way to grow your traffic. But here’s the thing about promotion: too much will kill your success before it gains traction. Many of you, including myself, have probably done the following when starting out: start blog, tweet 100 times a day, get on?Facebook?and beg people to?”like”, then auction your soul to the Devil when that doesn’t work out. This is not only painful, it’s?unnecessary. The best promotion tactics, by far, are the ones which never get talked about. For instance, writing great content often produces a series. Conversion of these articles into PDF format and sharing with?eBook?directories and free document sites like Scribd or Helium is a great way to bump the odds in your favor. Angering your readers by over-promotion is an avoidable situation, so don’t do it!
Engage your audience
If someone, say a family member or friend, asked you a poignant question which gave you pause, would you ignore them? OF COURSE NOT! You’d jump right on the bullet train to Intelligentsia (sorry, bad puns abound in my world) and figure out a worthwhile reply to their query. So why is it when you post on your site, the only thing you see is the occasional greeting from Grandma??The ‘gurus’ bread and butter is no longer figuring out how to get traffic, it’s merely conversing (read:engagement) about all the traffic they get, thereby getting more. It’s a topic which spews dividends every time it is brought up. Simply put: present a question in your great content, then engage with your audience’s feedback. This method can be accelerated if you use forums to become an expert on your niche and use your blog URL as a signature in your profile.
Nathan is a nomadic writer who engages the intersections of technology, culture, and travel with zeal and fresh perspective. He can be followed at @truthaday.