One way of starting a conversation on your blog is what I call the “Wander, Wonder, Ask” method.
A blogger wanders around looking for news and finds something of interest, often newsworthy. She wonders about it and realizes that her wondering has some validity. It’s worth talking about. So she posts it on her blog as “news” and “information” and shares her wondering points, then asks, basically, “What do you think?”
“Wander, Wonder, Ask” posts are ubiquitous. There are plenty even here on the Blog Herald. We all do it. I’ve done it. Sometimes it works, more often it doesn’t.
When it works, it’s a great way to get readers to wonder and answer back. It works even better when they are out wandering and your blog post pops into their heads. They wander, wonder, and start to ask themselves the key questions that may lead to a solution, and possibly back to your blog.
Not all blogs can use the Wander, Wonder, Ask technique. If your blog’s job is to deliver news and informative tidbits, honestly, I don’t want your opinion, I just want the news. That’s a tough call for bloggers, and what often separates bloggers from journalists. A blogger believes it is their right to have an opinion on everything, but not every news items needs their opinion. It depends upon the blog and its style.
A Wander, Wonder, Ask blog is one that is open to the possibilities. Opinions matter. Advice matters. Facts – well, they have their time and place but are a small part of the discussion. A Wander, Wonder, Ask blog is about the conversation, opening up your mind to the possibilities.
Who knows where that may lead?
Author: Lorelle VanFossen
The author of Lorelle on WordPress and the fast-selling book, Blogging Tips: What Bloggers Won’t Tell You About Blogging, as well as several other blogs, Lorelle VanFossen has been blogging for over 15 years, covering blogging, WordPress, travel, nature and travel photography, web design, web theory and development extensively as web technologies developed.