Do we really need yet another URL shortener service? I guess we do, if nothing else but to get even shorter URLs for our slightly compulsive microblog link pushing. The most recent one is to.ly, created by Jonas Lejon, who also did the Twitter backup service. So why did he venture into URL shortening? Aren’t the competition good enough?
I’ve got so many crazy ideas about what is possible to do with an URL shortening service and I needed to use one for my projects. Also, I couldn’t find any PHP code examples on any of the popular services.
What separates to.ly from other shorteners?
Right now: An easy to use API with code examples (Python, PHP, unix command line), shorter urls than bit.ly, TinyURL etc. In a few weeks there will be much more cool features.
A lot of people wonder how URL shorteners make money. How will you monetize to.ly?
I can’t reveal much right now but there will be some cool features within the next weeks related to this.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.