Blogging has been and still is on the rise, meaning businesses have had to rethink their marketing schemes to reflect the traffic in and around blogs. Blogging and its effect on business can be incredible for increasing traffic and customer engagement.
The positive far outweighs the negative for businesses when it comes to blogging. Although it is a tedious and demanding task to produce regular blogs for your website, it will increase traffic to your business site as well as attract customers that would have perhaps overlooked your business initially.
Two things that are super important for any business that adds a blog to their site are to not be overly promotional and to avoid laziness or lack of scheduled posts.
Blogging is now an essential part of marketing. Customers will do their own research to find out what business they feel best represents their needs. By having blogs posted that address frequently asked questions, those customers who are researching are more likely to land on your company. Digital marketing has become a powerhouse for businesses to keep up their marketing tactics for customers.
Blogging is Personal
For businesses, word of mouth is another huge form of business. For example, if someone’s neighbor used a business’ services and loved it, they are likely to bring it up to others. Those individuals on the other end of that recommendation are far more likely to believe it. Those same customers that loved the services are the ones who will grow the audience for reading blogs. Businesses, no matter the size, are always personal when it comes to growing.
Get to Know Customers
On the topic of blogs being a personal marketing tool for businesses, it also allows for businesses to get to the bottom of what customers truly want. Existing and future customers are able to read about new things happening within the company and they can also leave comments stating what they do and do not like. A huge positive effect on business.
When professionals looking for a change of pace are researching companies, having a blog can showcase company culture. You can produce blogs that show the company prides itself on being an employee-focused company. Those that are researching are more likely to pay more attention and apply for new positions.
When new positions are posted, it’s nice to write blog posts that go along with them. The blog is not the job posting. But the blog can focus on what type of employees already work at the company. Plus, what the perfect candidate would look like. This is also another way to showcase company culture. Or explain the benefits of working at the company without being too promotional.
Blogging for a business is different from a personal blog. Yet, you can still increase cash flow as if it were a side gig. Affiliate links for selling vendor products can produce cash without you having to actually do anything after the link is posted. By adding the links to your blogs, readers will begin to not only instill credibility in your company but start to bring credibility into your vendors as well by buying from those links. This will be a win-win for everyone involved from your company, to the customer, to the vendor.
What Are Some Blogging Consequences?
Occasionally, you may run into some consequences of having a blog for your business. A blog sometimes can easily be hacked for instance. Also, you could not be getting the right candidates because they are not a fan of your blog. Another huge consequence comes when you don’t keep up with the blog. But overall, the benefits outweigh the consequences.
Starting a blog for your business can be extremely beneficial for brand awareness and marketing tactics. It can have an extremely positive effect on business. After reading this blog you should be able to implement ideas into a business blog to foster even more growth and showcase the business through blogging.
Adeline is a graduate of the University of North Carolina at Charlotte where she majored in Communications with a concentration in Public Relations and Journalism. Currently living in Charlotte, she enjoys reading, volleyball, and strolling through her favorite farmers markets with her Goldendoodle Theo.