Blog Herald Guide to the YouTube Partner Program
If you are a YouTuber, you have probably wondered what it would take to turn your hobby into a stream of income. Not every YouTube channel qualifies to make money off of advertisements, but once you create a steady following from your subscribers and are getting a substantial amount of views, you’ll want to look into monetizing your channel. The YouTube Partner Program gives creators an opportunity to earn money from their content.
What is the partner program?
YouTube and its parent company, Google, rely heavily on creators posting content every day to support their business via advertisements. Without creators posting new videos daily, companies would not have space to showcase their advertisements.
Once you are a part of the YouTube Partner Program, you are able to earn a substantial portion of each advertisement put in your content. The YouTube Partner Program money breakdown is as follows:
Seems fairly cut and dry right? Well, I’d say you’re right. The catch is that there is no catch. Once you are in the program it’s actually a pretty fantastic deal considering YouTube doesn’t charge a hosting fee and creators are able to post without extra charges. The tricky part, or what can feel tricky, is getting into the YouTube Partner Program. The application process is actually quite simple once it is explained.
There is no formal written application, but better described as a process or checklist in which to complete it. Two goals that are a quick yes or no to tell you whether you should think about applying is,
- 4000 hours of public watch time within a 12-month period
- 1000 YouTube subscribers
If you are low on those two numbers, you are not yet eligible to apply, but work hard to boost your numbers to meet those goals and you will be ready in no time. If you are at or above those goals, you can apply to earn money for your videos.
In the left-hand corner of your YouTube Studio, you will see a monetization tab. Click that and start on your application. As I stated earlier, it isn’t a true application like you would normally think of the word. All this application involves is agreeing to YouTube’s terms and conditions. This is a standard procedure and setting up and connecting your Google AdSense account as one is required to be in the YouTube Partner Program. An AdSense account essentially makes it possible to display ads with your content on any platform. In this case, YouTube would need to connect the two to be able to have the option to show any advertisements with your videos to earn money.
Though the process of applying can be fairly quick, the reviewing process can take up to a month. The best course of action after applying is to continue making content for your page and review YouTube’s advertiser guidelines to know what is and what is not welcome in the YouTube Partner Program. If your page is rejected, the reasoning will most likely be in those guidelines.
If YouTube does get back to you with admission, you will be able to start earning money off of your videos almost immediately. The YouTube Partner Program features more than one way to earn money through channel memberships and Super Chats.
How Much Money Can You Actually Make?
As you may guess, the amount of money earned as a part of the partner program varies from creator to creator. On average, a creator makes between $0.01 and $0.03 per view. The amount depends on several factors including how many views your content video attracts, the quality of clicks from those views, ad quality, video length, and more. With that, a video with over 1 million views potentially makes the creator over $5,000 for that one video. It all depends on the creator and their content.
Making content should be fun. So applying to become part of a program that rewards you for creating content you are passionate about can be a huge step in the right direction. Now that you know the ins and outs of applying, take your page to the next level with the YouTube Partner Program!
Adeline is a graduate of the University of North Carolina at Charlotte where she majored in Communications with a concentration in Public Relations and Journalism. Currently living in Charlotte, she enjoys reading, volleyball, and strolling through her favorite farmers markets with her Goldendoodle Theo.