At first glance it may seem as though creating video content for a blog is easy enough – all you really need is a killer idea, a way to record the video, and you should be good to go. Unfortunately it really isn’t that easy, and if you want to create great video content you may be surprised to know that starts long before the camera begins to roll.
The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.
Blogging has evolved over the years from simple text based posting by hobbyists sharing their passions. It’s now a powerhouse tool for reaching billions of readers worldwide using ideas and discussion to change world views, challenge norms and sell products. As we go with the flow of the blogosphere we continuously look for ways to make our own messages stand out from the rest and gain special attention and traction. In this day accomplishing this and increasing website traffic is a difficult task as competition becomes stiffer and readers’ attention spans become microscopic.
There is one medium able to hold the attention of this fast paced age and that’s video. The rise of video blogging has been a slow one but we’re seeing where many “vloggers” who took early advantage of sites like YouTube and Vimeo, are both rolling in the dough and enjoying rich experiences with their audiences. Online video has already started replacing cable TV viewership with more time being spent online. [Read more…]